More Food Brands Offering Limited-Time Items

Are You a Sucker For Limited-Edition Menu Items?

February 15, 2011

What do Mallomars, McRibs, and Mountain Dew Throwback have in common? Well, according to Ad Age, they're all foods following the same "limited-edition" marketing ploy to get consumers to stock up. Considering the hype that surrounded the return of the McRib back in November, this strategy seems like a successful one. Case in point: my soft spot for the Shamrock Shake every March. What about you?

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ramenpancakes 2 years 9 weeks

My mom always has to get me in on the hunt for seasonal Hershey's Kisses with her. Her favorite is the Coconut Creme filled, only available at Easter time, and on top of that, VERY hard to find. Once she does find them, she'll buy in bulk and keep them in the freezer.

OhMaxine 2 years 13 weeks

I love Abita's Strawberry Harvest Lager

Rancher'sGirl 2 years 13 weeks

I admit I have a weakness for Pepsi Throwback and Dr Pepper Throwback. And don't get me started about eggnog milkshakes during winter! :drool: :)

amber512 2 years 13 weeks

I never even try limited-edition items. I don't want to fall in love with something only to crave it sometime when there is zero possibility of getting it.

fuzzles 2 years 13 weeks

For some reason, the McRib has always freaked me out. I just can't.

limelindsey 2 years 13 weeks

I said no, but I do hoard Easter candy. I love it all! And there are certain things (peanut butter eggs, Cadbury eggs, SweetTarts chicks and bunnies, malted milk eggs, etc) that you just can't get other times of the year.

Katie Sweeney 2 years 13 weeks

I don't eat fast food, but I have a weakness for sales, which is sort of like a limited edition discount.

lekatvt 2 years 13 weeks

I have a weakness for fast food but being that I'm trying to be healthy all year I rarely eat it. So it's the rare limited time items that give me a reason to splurge a little and eat fast food. Because I can't get that item every day, I have to get it now.

dclsweetspot 2 years 13 weeks

I like shamrock and egg nog shakes when they come around but I don't like that I can only get them for a limited time. I rather not try a limited time item because you go in knowing full well that if you absolutely love it, it's gonna be gone soon. Easier to not try it than miss it when it's gone.

TiVo 2 years 13 weeks

OMG yes! I buy pumpkin lattes in the fall, eat everything peppermint-chocolate related in the winter, and I'm a total freak for Reece's eggs in the spring. I also super love Panera's berry salad in the summer.

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