New Snapple Design

Snapple to Debut Redesign and HFCS-Free Formula


Last week the New York Times announced that iced tea brand Snapple is redesigning its look and formula. The font is more modern, and the new bottle will be slimmer, so it can fit into cup holders. Real sugar will replace the high fructose corn syrup and lower the calorie count by 40 calories. The label will highlight the type of leaves — green and black tea leaves — used to make the drink and points out that it's "all natural."

With fierce competition in the specialty tea industry, Snapple hopes the more contemporary look will increase sales and popularity. The changes are set to hit supermarket shelves over the next few months. Snapple isn't the first brand to update its look to showcase the wholesomeness of ingredients — Heinz ketchup did it last month.

Do you drink Snapple? What do you think of the changes?

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