Last year, a UK judge ruled that because Pringles contains less than 50 percent potato and is formed into an artificial shape, it's not a chip, and therefore isn't subject to the 15 percent country's value-added tax. But in a major defeat for Pringles parent company P&G, this ruling was overturned, and the corporation must fork over approximately £100 million, or $159 million, in taxes.
In the appeal, P&G's lawyers insisted that the snacks were not potato chips, citing the "uniform color" and arguing that its "regular shape" is "not found in nature." P&G also maintains that Pringles are only 42 percent potato, a fact I'm pretty taken aback by. The chips other ingredients include maltodextrin, dextrose, and wheat starch.
Are you surprised to hear about these ingredients? Do you consider Pringles to be chips?