When you think of prosecco — Italian champagne — you may think light and bubbly. And when you think of Paris Hilton, you might also think light and bubbly. However, when you think prosecco do you think of Paris Hilton? Probably not. Well folks, that's soon going to change.
Page Six is reporting that Paris is headed to Berlin to promote the European launch of Rich, her new line of canned champagne. According to the folks at Rich, Paris is, "acting as a market ambassador in advertisements for the Rich pleasures."
The canned beverage reminds me of Sofia Coppola's canned Blanc de Blanc and I really wonder how it's going to taste. Canned wine is becoming more acceptable and I think the idea could be fun. The drink has yet to hit the US shores, but should be here sometime next year. I'm going to give it a spin — after all I love the bubbly! — how about you, are you going to try Rich?






Rieker
Agnes B
Irregular Choice
That looks disgusting! And trashy!
1Why?
2187s are a huge trend because of their ease to transport (picnics, bridal parties getting ready, etc.) and marketability to a younger consumer. it could be interesting to see how this stuff does. the sofia coppola sparkling tastes like crap in my opinion so I would be into trying this stuff if it turns out to be decent.
3If it's actually a good tasting Prosecco I would drink it.
4*barf*
5Sofia's blanc de blanc is actually really good, and it's in such cute pink cans. I'll stick to that. I'm not supporting anything Paris endorses.
6booo
7LAME-O
8I just don't think I could stomach drinking anything with Paris Hilton in the Ad.
9That ad is horrendous, paris looks like a giraffe, and the best part of drinking champagne is drinking it out of a pretty glass, the can is so trashy, just like paris, so really its perfect lol.
10Photographer to Parasite:
That’s it dear, hold the can now look up into the air as if you are saying “drink this, be rich” no, no, turn your wonky eye into the shadows, yes, yes, pucker those um, lips up, no, no, okay just look like you are sitting on the potty and your reaching for the TP..CLICK…perfect.
11Canned champagne??? Hmmmm...I just don't know about that.
12Champagne in a can just kind of loses it's luster for me. Half the fun is popping the cork!!
13Canned champagne?? Odd.
You lose the fun of popping the cork without the bottle!
14In a can? I don't know about that one.
15I really want to hate this (yes, because of Paris) but I actually think it's kind of a good idea. It would be nice to be at a club or bar and order a can of champagne and not a whole bottle. Of course I would have to taste it first, but this isn't the stupidist thing Paris has ever done.
16hahhaha, wtv, get your money girl!
17I might try it.
It seems like the can would contain the carbonation really well. But there are also those mini bottles of champage at the store that are so much cuter...I guess we'll see how it turns out.
18I hate her...
19Oh gosh. How trashy. My mother always told me never to drink out of a bottle. "Drink out of the glass, you won't look like an ass" haha
20Champagne in a can? Sacrilege!
21PS. I can see why they choose Paris
22Yeah that's gross ... and I think would change the taste/carbonation level of the champagne. Aren't the bottles and corks specially designed, like the glasses they are served in, to optimize the fizzy loveliness?
23I am all for it -- popping the cork on a bottle of champagne makes me beyond nervous. Plus, this is just so portable!
24I love, love the Sofia in cans. It is cute, tasty, and perfect when I want a glass but not a whole bottle! I do pour it into a glass, though - I think it tastes better that way.
So... maybe Paris' version will be good, too. Who knows. I'll try it.
25when is it coming to Canada?!
26i wanna try it!
Awesome, I cannot wait. I love champagne. I would drink champagne out of a toilet so YES I will definately drink it out of a can!
27Looks classy...
28I like the Sophia Coppola Blanc de Blanc much better already. I love the taste of the Coppola and the person making it is such a better role model.
29Champ in a can is wrong for some many reasons and I think Sophia Coppola's canned stuff is gross.I'll stick to splits NEVER will I do the can.
30i love champagne but can't justify opening a bottle everytime i want it. i gave sofia a try - but didn't like it. i think i will give this a try- if it's okay, i can use it with my raspberry syrup to make kir royales! or is that blackberry?
31Ok you guys seriously have a problem with Paris Hilton! She is fab! And besides very smart! if you choose to not try a drink because PH is in the advert, then you limit yourself, and that is pretty sad.
32Anyways, for those who wanna try a drink because they are curious to find out about its taste, and not bec the wrong face is on the product, go get yourself a few cans, its really tasty, and we have tried all flavors so far. Definitely something new and funky!!
You go Girl!!!
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