Paula Deen Will Launch Her Own Network, Y'all!

Jun 11 2014 - 3:37pm

Who needs the Food Network? Paula Deen [1] sure doesn't! The Southern star will launch her own media outlet in September, called Paula Deen Network [2]. The subscription-based service for computers, tablets, and smartphones will feature new videos of the butter queen daily, along with her sought-after recipes and cooking tips.

Since the catastrophic demise of her brand [3], Paula has been hard at work making a comeback. Private-equity firm Najafi Cos. invested between $75 million and $100 million to form Paula Deen Ventures [4]. In February, she made a not-so-subtle return to the public (riding Robert Irvine, again [5]), and this week, she opened a store in Tennessee [6].

The subscription fees have not been released yet, but early registration for the network will begin in July via Paula Deen's website [7], and, of course, there is incentive to do so. Early registers will be automatically entered in a sweepstakes for a chance to win a trip to Savannah, GA, to sit in the audience of a live taping. Once the network launches, there will also be a free 14-day trial, so you can have your Paula and butter too.

Front Page Image Source: Paula Deen Network [8]

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