If all goes well, 2010 could be a blockbuster year for the Deen family. Southern cooking queen Paula Deen is planning a second eatery; meanwhile, sons Bobby and Jamie Deen are tapping into uncharted territory with a male-friendly food magazine.
Paula Deen, who rose to fame with her Savannah, GA, restaurant The Lady & Sons, hopes to repeat success with a new spot at Harrah's Cherokee Casino and Hotel in Asheville, NC. The 400-seat eatery, Paula Deen's Kitchen, will serve buffet-style breakfast, lunch, and dinner beginning in Fall 2010. Adjacent to the restaurant will be a retail shop selling Paula-branded cookware, cookbooks, spices, and food.
Says the matriarch: "I couldn't think of a better mix — southern food and casinos. It has all the ingredients for a good time." Her sons, Jamie and Bobby Deen, are banking on dudes who love food. They've teamed up with Hoffman Media (the publisher of their mother's magazine, Cooking With Paula Deen), to print a quarterly magazine, Deen Bros Good Cooking, with easy recipes that'll appeal as much to men as women.
I'm not sure how I feel about either expansion effort. Could you see yourself eating a Paula Deen casino buffet restaurant — or making dinner out of a Deen brothers magazine?
Lee Angel
Moschino Jeans
Too Faced
Cherokee is NOT even in the Asheville metro area, yes it's in Western NC, but it's not exactly a hop skip and a jump to Asheville. It is an Indian Reservation Casino in a DRY county. I am sure it will do well though with the poker slots crowd.
1buffets creep me out in general and i don't know how much better a paula deen buffet would be from a normal one, but i would definitely check out the dean bros magazine.
2My heart is important to me, no.
(Plus, I'm a vegetarian, the recipes are pretty heavy in animal parts)
3I'd probably get my brother and a few guy friends the magazine as a gift. It would probably be cool for guys who aren't super chefs but like to cook like my brother.
4I've been to the buffet at that Harrah's. It was the worst buffet ever. It made the Golden Corral look palatable. Anything would would better than that buffet.
5I'd definitely give Paula's buffet a try. And I'd read Jaime and Bobby's magazine, too...it sounds like it's a very different perspective than what is currently out there.
6so this in NC would be her 3rd restaraunt because her 2nd restaraunt was in Tunica,ms at Harrahs which is quite tastey.
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