As pop culture junkies, you like to be in the know. You're the first to hear new music, score tickets, and learn who's dating whose ex. Pepsi is celebrating the notion of being in the know by living in the now, and by giving you a chance to watch the live stream of Nicki Minaj's Pink Friday Tour NYC show.
The show will take place Aug. 14 at 9:30 p.m. EST. All you need to do is follow @Pepsi on Twitter and RSVP with the #PepsiRSVP hashtag. Click here to learn more
Pepsi Next, the line of Pepsi sodas with 60 percent less sugar than standard cans, has released two new limited-edition flavors for Summer: Paradise Mango and Cherry Vanilla. Considering our generally unfavorable opinion of the new wave of "semidiet" sodas, we were skeptical, but wanted to give the flavors a fair try.
It wasn't easy. We weren't that impressed with Pepsi Next when we taste tested the soda a few months back. To make matters worse, when the new flavors were shipped to us via a sand-filled plastic box, one of the cans exploded inside the box during transit. The YumSugar team shrieked upon realization that the sandbox was seeping, and soda was inches away from our precious laptops. We made a sincere, three-person effort to carry the soaked sandbox to the trashcan without leaving a Pepsi trail.
Despite it all, we cracked the cans anyway and entered into taste-test mode with willing palates and open minds. Find out if the sodas were a hit or a total letdown by reading the taste-test results.
Pepsi is challenging you to share your "now" moment. What is it that makes you feel alive? Maybe it's cruising down Main Street on a warm Summer night with the windows down and sunroof open, blaring Nicki Minaj's "Starships" and singing along with your best friend. Perhaps it's as simple as turning Wednesday night dinner into a spontaneous dinner party.
Whatever it is, the next time you find yourself living at the speed of life, tweet your "now" moment with hashtag #LiveForNow to join Pepsi's Live For Now campaign and be a part of something big.
Pepsi Next, which rolled out nationally March 26, is the newest addition to the Pepsi family. The so-called "midcalorie soda" is targeted toward drinkers who are cutting back on sugar, a dietary trend that's been holding steady in recent years. It's made with a combination of high-fructose corn syrup, aspartame, and sucralose, and has 60 percent less sugar than regular Pepsi.
As someone who's always chosen Pepsi over Coke, I pounced at the chance to try the newest addition to the Pepsi family. I grabbed a couple of office mates and every Pepsi product that I could find within a one block radius (Pepsi, Pepsi Max, and Diet Pepsi) for a casual taste test and comparison. Find out what we thought when you keep reading.
The rock 'n' roll cola wars are back! Recent financial reports indicate that Pepsi's empire still can't beat Coke's, yet the latest Pepsi ad circulating the airwaves depicts Coca-Cola's historical icon Santa turning down Cokes in a tropical locale. His reason? "I'm on vacation. I'm going to have a little fun!"
Are you on Team Coke or Team Pepsi? When it comes to the battle, every drinker, it appears, has an intense opinion on the matter. After all, the brawl between Coke and Pepsi has been on since the beginning of time. How well do you know the history of these two famous American brands? Take this quiz to find out!
Source: Flickr User Captain Victor
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Coca-Cola has won the latest battle in its long-standing sales war against Pepsi. In 2010, for the first time ever, US sales of Diet Coke overtook those of Pepsi-Cola. The statistics are shocking, and certainly indicative of America's increasing focus on diet. Although the fridge at Sugar HQ is stocked with everything from Coke to Canada Dry, my soda tendencies are aligned with the American populace. My go-to soda, any day of the week, is a Diet Coke. What's yours?
Pepsi isn't just making a killing off of the past — it's also banking on the technology of the future with a new plastic bottle made completely out of plant material.
The company claims it has "cracked the code" on a first-of-its-kind bottle made from switch grass, pine bark, corn husks, and other materials, and it purportedly looks, feels, and protects the drink in exactly the same way as traditional plastic packaging. It beats out the carbon footprint of competitor Coca-Cola's PlantBottle, which is only 30 percent plant-based.
Pepsi is even thinking further ahead: in the future, it plans to use orange peels, potato scraps, and other leftovers from its food enterprises in its new plastic bottles.
What's old is new again. At the beginning of last year, PepsiCo started an eight-week run of two drinks, Pepsi Throwback and Mountain Dew Throwback, that came in vintage packaging and were free of high-fructose corn syrup. Now, running on the success of those two special-edition drinks, Pepsi has decided to keep the past in its future.
According to Amy Wirtanen, the marketing director for Pepsi Throwback, the drinks will become a permanent part of Pepsi's beverage line. "It's a return to a simpler world," added Shiv Singh, PepsiCo's digital chief. "There's a massive teen trend around simplicity and authenticity."
Nostalgic purchases aren't just big for Pepsi: according to USA Today, yesteryear-inspired fare is blowing up in every segment from sneakers to apparel. Frito-Lay found such success in a 1980s-inspired throwback Doritos Taco Flavor that too will become permanent in the next month. I've always wondered whether the nostalgic items truly take off for their nod to the past, or simply because they're limited-edition menu items. Now, time will tell.
Who's the first star to make an appearance this Winter at New York Fashion Week? Why, none other than iconic brand Diet Pepsi, which has debuted a slender new look.
According to PepsiCo, the "taller, sassier new Skinny Can" is a "celebration of beautiful, confident women" and will be available come March, alongside the classic can, which won't be going away.
The redesign's already been met with some serious criticism. "Pepsi needs to can the 'skinny' equals 'beautiful and confident' marketing," wrote Brand Channel. What do you think of it? Which will you buy: the new can, or the old?
