"Amp Up Before You Score" is a free iPhone application that offers young men pointers on how to get in bed with 24 different types of women. Selections include "Sorority Girl," "Treehugger," and "Punk." Amp fans can then detail their conquests on the app's Brag List.
Backlash soon followed, with many accusing Pepsi of demeaning and objectifying women. Amp tried to appease the furor with an apology  on Twitter , although it seemed to only want to heighten the buzz  around the brand by introducing the Twitter tag #pepsifail .
What do you think of the move? Check out the video after the jump.