Meet Le Whif, a chocolate inhaler that's being marketed as the perfect accompaniment to coffee and an effective way to curb chocolate cravings. Like chocolate bars, the product, which debuts stateside in May, comes in multiple flavors (mint chocolate, raspberry chocolate, mango chocolate, and plain chocolate). But unlike chocolate bars, the caloric content seems to disappear into, well, thin air.
Explains lead inventor and Harvard professor David Edwards: "Over the centuries we've been eating smaller and smaller quantities at shorter and shorter intervals. It seemed to us that eating was tending toward breathing, so, with a mix of culinary art and aerosol science, we've helped move eating habits to their logical conclusion. We call it whiffing."
Since inhaled substances have subsisted for centuries, I'm actually rather surprised that this innovation has only now come into existence. Would you give Le Whif a whiff?