Sandra Lee to Whip Up Semi-Homemade Magazine


For Semi-Homemade star Sandra Lee, remembering to "keep it simple and always keep it semi-homemade" has really paid off.

The queen of kitchen shortcuts has just snagged a deal for her own magazine. The glossy will be published by Hoffman Media, the company that publishes Paula Deen's eponymous Cooking With Paula Deen, and will feature recipes, entertaining tips, and home decor advice (coordinating tablescapes, anyone?). The periodical will hit newsstands beginning next February/March and will come out six times a year. A one-year subscription will cost $19.98. The circulation is predicted to be 280,000 copies.

Just earlier this month, we learned that Food Network would be launching a magazine of its own beginning Oct. 14, and now Sandra Lee will be entering the mag market as well. Do you think the Food Network is overexposing its celebrity chefs? With the struggles that the print media industry is facing right now, it seems like a riskier time than ever to start a magazine from scratch. Do you think it has a good chance at succeeding?

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