Trend analysts at research firm Mintel believe sea salt, which is known among culinary professionals for being flakier, crunchier, and larger in surface area than its table salt stepsister, "has the potential to grow as fast as low-carb did."
Campbell's, Whole Foods, and Target's Archer Farms all proudly offer products with sea salt on the ingredient label, be it in soups, chips, or sweets.
Wendy's is the latest to join the club, announcing it'll overhaul its fries for the first time in 41 years with a new sea salt-seasoned version, out in all its stores by the end of next week. Its explanation for the addition? "There's a halo around [sea salt]. People associate it with good, natural things." What do you think of the craze? Do you find the trend worth its salt?