Starbucks Adds a Reward Program, New Pike Place Roast and New Logo

Discover Starbucks' "Venti" Announcement

This morning Starbucks had their "venti" announcement, and I don't know about you guys, but I was a bit bored underwhelmed. I know they're trying everything they can think of to turn things back around, but a huge cryptic press release for 30 minutes of free coffee? That's right from 9-9:30 a.m. PDT (12-12:30 p.m. EDT) they were giving out free samples of their new Pike Place Roast. It's their new everyday coffee and is — according to several folks who tried it — smoother and less burnt tasting than normal. If you missed out there will be sampling vans roaming the country over the next few months, alternatively, you could just go in and try it for yourself.

In addition to their new blend, there were actually a few more notable changes. Most significantly is the logo. The green encircled two-tailed mermaid — OK, how come I never noticed it was a two-tailed mermaid? — has been replaced with the old-school two-tailed mermaid logo — which I might add, has way more boobage going on — and the words "Fresh Roasted" also appear.

They have also finally added some perks for folks with a Starbucks Card. If you have a prepaid Starbucks card you should be able to get syrup and milk options for free, free refills of brewed coffee, and a complimentary tall beverage when you purchase whole beans. It's not a full rewards program, but it is more than you got before.

So tell me, do you think these changes are going to help Starbucks out? Or are you just sick of hearing about all the changes?

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