POPSUGAR Food

Top Chef, the Magazine?

Jun 3 2009 - 7:50am


First there was Top Chef. Then there was the cookbook [1], the tour [2], t-shirts, and other products [3]. Next came spinoffs Top Chef Masters [4] and Top Chef Juniors [5]. The latest to be added to the Top Chef franchise? A magazine.

At a panel discussion hosted by Mediabistro [6], Ellen Stone, the senior vice president of marketing at Bravo, discussed the partnership between the show and Food & Wine magazine. The connection between the companies is judge Gail Simmons [7], who appears on the show and works for the magazine. Apparently the two brands are "working together to create a Top Chef magazine."

There are no specific details on the content of the magazine, but I'm thinking it may follow in the format of Food Network's new glossy [8] (which is currently one of the top 100 best-selling magazines [9] in America) and feature recipes from and stories about past Top Chef contestants and judges. Considering I read just about every cooking magazine known to mankind, I'm excited to see how this news develops. Are you interested in Top Chef, the magazine?

Source [10]


Source URL
http://www.yumsugar.com/food/Top-Chef-Magazine-3237012