Tropicana to Shrink Packaging, Increase Prices on OJ

Florida Freeze Forces Tropicana to Raise Orange Juice Prices

Florida's inclement weather this Winter is no pulp fiction. Due to a deep freeze in January that impacted tomatoes and citrus, Tropicana is saying it has no choice but to raise prices on its orange juice. In May, Tropicana plans to keep the price steady on its Pure Premium orange juice half-gallon cartons, but reduce their size from 64 to 59 ounces. Its gallon-sized jugs will stay the same in volume, but go up in price by five to eight percent.
According to the company, the Florida citrus industry has produced the smallest crop in 20 years. Its yield is down 12 percent from last year, after a freeze damaged a large portion of the produce. Part of this devastating cost is being passed off to customers. I'm not that bothered by the price increase — it likely won't be more than 50 cents extra — but I think the practice of shrinking sizes is deceptive. How do you feel about the move?

Source: Flickr User justinlai

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