Which Is More Important, Chocolate's Texture or Flavor?

Which Is More Important, Chocolate's Texture or Flavor?

During this year's Maker Faire, geeky chocolate maker Tcho Chocolate was performing a taste-test. Passerbys were given a sample of A, and a sample of B, and had to tell which they preferred.


Tcho is still developing their signature recipe, and have been tweaking things for the last several months. In this case, sample A was fruitier and had a nicer flavor, but it was chalky and I didn't like the texture. However sample B had a really smooth texture, with a deep chocolate aftertaste, but wasn't flavorful. I ended up voting for A, but noted that B had a better texture. Some of my friends voted for B because while they liked the flavor, they didn't like the chalkiness of A. So tell me, which would you have voted for? Is texture more important, or is flavor?

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