POPSUGAR Food

Have a Happy Sandwich

Apr 9 2008 - 4:18pm


Last Fall, Kraft ran a Happy Sandwich video contest [1], where they asked customers to create 15-second commercials. The commercials all had the theme "Happy Sandwich" — which is a grilled Kraft slice cheese sandwich — and the entries ranged from really fun to downright weird. The 383 entries [2] were then judged and rated until a winner was chosen. That winner is Chris Gianelloni from Metairie, Louisiana and in addition to winning $50,000, he'll proudly be able to see his surreal video on national television. In it a cheese sandwich puts himself into a tanning bed and gets all gooey. It's cute enough, but if I saw this commercial on TV I would definitely do a double take. To see it for yourself, .


Source URL
http://www.yumsugar.com/Winning-Commercial-Kraft-Have-Happy-Sandwich-Contest-1537017