This morning Mars Inc — makers of M&Ms, Snickers, Skittles, and more — announced that it would buy gum manufacturer Wrigley for $23 billion.
This morning Mars Inc — makers of M&Ms, Snickers, Skittles, and more — announced that it would buy gum manufacturer Wrigley for $23 billion. If you recall, the Wrigley company recently announced new packaging and flavors, in order to help sluggish gum sales.
The deal will create the world's largest confectionary company, and could possibly force Hershey's and Cadbury to join forces — there's been previous rumors of these two combining in the past.
The Wrigley portion of the company will continue to run as an independent unit, and it will be helmed by current Chairman Bill Wrigley. The deal is seen as a win-win on both parts, as Wrigley will now have a bigger infrastructure to help them with marketing and distribution. The interesting foodie tidbit is that current nonchocolate Mars brands — Starburst, Skittles, etc. — will now become part of the Wrigley portfolio.
So tell me, what do you think of these two powerhouses joining forces? Do you care if it is one giant company? Do you think it will affect the way the candy tastes?
Source and Source