Posts for January 12th 2009

celebrity chefs

Jamie Oliver to Launch DIY Cooking Shops

Bobby Flay isn't the only celebrity chef to expand his brand in tough times.

Bobby Flay isn't the only celebrity chef to expand his brand in tough times. UK celebrity chef Jamie Oliver is launching a new chain of food stores that allow customers to create their own dishes under the guidance of professionals.

Chefs at the aptly-titled Recipease will teach eager home cooks how to prepare and assemble set dishes. Customers will also be able to purchase ready-made meals. The first outpost of the chain will open at the end of February in South London.

Oliver, who is also launching Jamie's Italian restaurant this year, has long wanted to develop this restaurant store, as he thinks it will inspire others to take an interest in cooking.

He believes the concept offers "solutions in the neighborhood that people need these days, as so many people were never taught to cook at home or in school." The food personality added, "By having trained chefs helping the customers I think we can really get people excited about food. . . . I really believe that if the produce and product is exceptional and good value, then people will find this service dead handy."

Do you think the young chef's new store concept will take off? Would you be drawn to a do-it-yourself restaurant if it offered expert guidance?

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cookbooks

Must-Read: Ten

Sheila Lukins, food editor for Parade magazine and author of the The New Basics and The Silver Palate Cookbook, is known for her all-encompassing books, which are packed with reliable recipes for traditional American fare.

Sheila Lukins, food editor for Parade magazine and author of the The New Basics and The Silver Palate Cookbook, is known for her all-encompassing books, which are packed with reliable recipes for traditional American fare. Her seventh recipe collection, entitled Ten: All the Foods We Love and Ten Recipes For Each ($19.95), combines cooking expertise with an unconventional format: 32 chapters on her favorite foods, with 10 recipes for each. See what I thought of it when you read more

Neil Patrick Harris

Saturday Night Live Parodies Burger King's "Whopper Virgins"

This weekend's Saturday Night Live featured a spoof of the controversy Whopper Virgin ads by Burger King.

This weekend's Saturday Night Live featured a spoof of the controversy Whopper Virgin ads by Burger King. In the mock version of the commercial host Neil Patrick Harris acts as a spokesperson for Burger King. It's hilarious, crazy, and kind of sad watching the rural European farmers take apart the burgers, act out an American-style game show, and beg to take the burgers home because it's enough "food to feed his village for the whole month." Check out the skit's video below and tell me what you think. Now that it's being made fun of by SNL, should Burger King pull the ad?

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News

The End of Gourmet Magazine?

In the last six months, we've witnessed many brands — for some reason in particular, cookie labels — go kaput.

In the last six months, we've witnessed many brands — for some reason in particular, cookie labelsgo kaput. We're barely into the new year, and at least one source predicts that media companies will be going next, and food publications won't be excepted.

New York financial media company 24/7 Wall St. reports that things are looking glum for Gourmet magazine:

Gourmet will probably not see the end of the year. Its parent company, Condé Nast, can no longer rely on the huge profits of the newspaper portion of the Newhouse family business.

The magazine operation needs to go on a diet. Condé Nast . . . owns Gourmet, Bon Appétit, and epicurious.com. Condé Nast simply owns too many titles in this category. From 2004 to 2008, Gourmet's ad pages have dropped from 1,364 to 955, with a 24 percent drop last year. January's ad pages were down another 32 percent according to MIN. Gourmet can survive since it has a competitive audience of web visitors to its food site, but it will have to migrate totally to its website.

Although, Gourmet wasn't our favorite food magazine of the year, and you prefer Bon Appétit, I am an enormous fan of the magazine's editor, Ruth Reichl. I frequently read the glossy for its reliable and creative recipes, and would be sad if I no longer had a subscription. Do you subscribe to the magazine, and would you be disappointed to see it go?

News

Obamas to Keep the Bushes' Chef

Although there was much speculation over who the Obamas would appoint head chef at the White House, the President-elect and first lady-to-be have chosen to keep the current executive chef in the kitchen.

Although there was much speculation over who the Obamas would appoint head chef at the White House, the President-elect and first lady-to-be have chosen to keep the current executive chef in the kitchen. Chef since 2005, Cristeta Comerford is the first woman to hold the coveted position. In a statement released last Friday, Michelle Obama praised the female chef:

Cristeta Comerford brings such incredible talent to the White House operation and came very highly regarded from the Bush family. Also the mom of a young daughter, I appreciate our shared perspective on the importance of healthy eating and healthy families. I look forward to working with her in the years to come.

Despite pressure from prominent foodies such as Alice Waters, Michael Pollan, and Ruth Reichl, the Obamas have shied away from using the executive chef position to make a political statement about the state of food and agriculture in America. What do you think about the news? Are you surprised they're keeping the Bush's chef? Should they have chosen a more well-known one?

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Travel

Do You Seek Out Local Restaurants When You Vacation?

This holiday season, I took a brief hiatus from San Francisco to spend New Year's in Chicago with friends.

This holiday season, I took a brief hiatus from San Francisco to spend New Year's in Chicago with friends. Being the devoted diner that I am, before I arrived I made sure to score reservations at restaurants that I'd been itching to try, like the James Beard-nominated Spring. Do you do the same?

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salads

Monday's Leftovers: Shrimp, Cucumber, and Mango Salad

Still trying to do good after weeks of holiday indulgence?

Still trying to do good after weeks of holiday indulgence? This salad is light in every respect except taste. Its exotic flavors will be like a resort vacation for your palate — a welcome break from the hearty soups and stews of the season.

While tropical fruits may seem out of place in a Winter salad, mangoes are often shipped from countries like Brazil, where it's Summer and peak growing season. Serve the salad alongside plantain chips and pomegranate-mango guacamole for pure paradise.

For a stunningly simple meal, read more

Off to Market

Off to Market Recap: Casserole Dish

When I made lasagna, I was horrified to realize I don't own a large casserole dish.

When I made lasagna, I was horrified to realize I don't own a large casserole dish. I ended up having to make the lasagna in two pie dishes. To avoid this situation in the future, I asked you to help me find a casserole dish. You headed off to market in search of a large, oven- and dishwasher-safe serving vessel that can hold everything from potato gratin to white chocolate brownies. You saved the dishes in the Yum Market on TeamSugar with the keyword tag, Casserole Dish.

I'm madly in love with this Le Creuset casserole set in Caribbean blue. Aimeeb discovered this two-piece set that comes with 12-inch rectangular and 9-inch square baking dishes. It's on sale, which means I'll be able to afford it! Browse all the baking dishes you bookmarked below.

Geeksugar has put together an article that explains how to bookmark on TeamSugar. Check it out for more details!