If all goes well, 2010 could be a blockbuster year for the Deen family. Southern cooking queen Paula Deen is planning a second eatery; meanwhile, sons Bobby and Jamie Deen are tapping into uncharted territory with a male-friendly food magazine.
Paula Deen, who rose to fame with her Savannah, GA, restaurant The Lady & Sons, hopes to repeat success with a new spot at Harrah's Cherokee Casino and Hotel in Asheville, NC. The 400-seat eatery, Paula Deen's Kitchen, will serve buffet-style breakfast, lunch, and dinner beginning in Fall 2010. Adjacent to the restaurant will be a retail shop selling Paula-branded cookware, cookbooks, spices, and food.
Says the matriarch: "I couldn't think of a better mix — southern food and casinos. It has all the ingredients for a good time." Her sons, Jamie and Bobby Deen, are banking on dudes who love food. They've teamed up with Hoffman Media (the publisher of their mother's magazine, Cooking With Paula Deen), to print a quarterly magazine, Deen Bros Good Cooking, with easy recipes that'll appeal as much to men as women.
I'm not sure how I feel about either expansion effort. Could you see yourself eating a Paula Deen casino buffet restaurant — or making dinner out of a Deen brothers magazine?