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Campbell's Emphasizes Oodles of Noodles With New Campaign

To commemorate the 75th anniversary of its celebrated chicken noodle soup, food company Campbell's has really used its noodle.

by POPSUGAR Food

To commemorate the 75th anniversary of its celebrated chicken noodle soup, food company Campbell's has really used its noodle. Yesterday, the 140-year-old company launched a bold campaign called "Slurp" to get consumers to think about its staid soup in a new way.

To promote the fact that there are 32 feet of egg noodles in every can of its chicken noodle soup, the corporation partnered with ad agency BBDO New York and Traction Creative. They've erected a giant billboard with a 54-foot noodle coming out of it, which appears to be slurped by a mannequin standing in a window three stories above.The billboard is near Manhattan's Times Square and will be displayed on the corner of 7th Avenue and 53rd Street for the next four weeks, where it will attract plenty of attention in a high-traffic area.

The campaign is cute — I only wish I could see the billboard in person! — and I learned something new (I would never have guessed there are 32 feet of noodles in every Campbell's can). What do you think of the marketing effort? Does it make you want to buy Campbell's chicken noodle soup?

Source: Flickr User Vagamundos

Pepsi Targets Controversy With Suicidal Calorie Campaign

Since debuting its latest series of advertisements, Pepsi Max might want to consider renaming itself Pepsi Maximum Controversy.

by POPSUGAR Food

Since debuting its latest series of advertisements, Pepsi Max might want to consider renaming itself Pepsi Maximum Controversy.

Pepsi Max, a one-calorie drink alternative to Pepsi and Diet Pepsi sodas, collaborated with agency BBDO Dusseldorf to release a new set of print ads that depict a single, lonesome calorie committing suicide, often in violent ways. They include scenes that involve hanging, a gunshot, poison, and slitting of the wrists. The tagline: "Pepsi Max. One very lonely calorie."

Since its reveal, this contentious campaign has already been picked apart by news sources, blogs, and message boards, many of which are encouraging Pepsi to pull the ads.

Do you think it should be pulled? Are these edgy ads that push the marketing envelope, or is it a tasteless, insensitive campaign that pokes fun at a grave subject?

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