Well, yesterday the folks at Carl's Jr. posted her first spot on YouTube, and it's a plug for the chain's new Cranberry Apple Walnut Chicken Salad, including gratuitous shots of Kim's infamous bosom and backside. I think the sex-sells-food concept is getting a little silly, and I don't really understand the commercial's resounding "get clean" theme. Seriously, does anyone eat salads with their hands?
Kardashian is teaming up with the burger chain — known for its risqué commercials — to promote its new premium salads. It'll be the first commercial spot the company has done for a menu item that's not a burger. The reality TV star tells People that while she's a healthy eater today, she has a number of fond memories involving Carl's Jr.
"Driving to Las Vegas, my dad would take the family and we'd stay at Circus Circus and we always stopped at Carl's Jr," she says.
"I remember this food fight my sisters and I all had in the back of the van – it was so funny. We got in so much trouble!" Do you think Kim Kardashian and Carl's Jr. will make for fun viewing?
The marketing masterminds behind Carl's Jr. know that sex sells: this year alone, the fast food franchise has featured lascivious spots starring seductresses such as Padma Lakshmi and Audrina Partridge suggestively scarfing down burgers. And CKE Restaurants, the parent company of Carl's Jr. and Hardee's, won't stop there. To kick off its new French Dip Thickburger, Hardee's has brought on four feisty "French Maids" who will embark on a national tour, visiting stores and posing for photos.
The ladies — appropriately named Sophie, Antoinette, Gabrielle, and Isabelle — hope to lure customers with short skirts, fishnet stockings, and plunging necklines. Consumers will be able to snap pictures with the maids and later locate the images online through a Hardee's microsite, French Me. With their risqué campaigns, the two eateries have certainly gotten media attention. But as they continue down a racy path, are the chains poised to become the fast food equivalent of Hooters? Is the company's marketing approach slick — or edging on vulgar?
If you were shocked by Audrina Partridge and Padma Lakshmi's lascivious Carl's Jr. commercials, then wait until you see what the company's up to now. Hardee's, the sister brand to Carl's Jr., has debuted "Biscuit Holes," deep-fried, doughnut hole-shaped biscuits that are iced with cinnamon sugar. To come up with a more creative moniker, however, Hardee's is asking customers for help through a new campaign titled "Name Our Holes." Customers can submit their name ideas on the campaign's microsite, NameOurHoles.com, where they can also view other entries.
In the TV spot below, consumers offer up names ranging from "hole munchers" to "puffy nuts." I don't know about you, but I think Hardee's is taking toilet humor a little too far — just watching the clip makes me feel kind of dirty. In your mind, is the campaign funny and successful, or simply gross and immature?
Turns out you don't have to wait for the next season of The Hills to catch more of Audrina Patridge: later this month, she'll be following fellow temptress Padma Lakshmi's lead and starring in a new commercial for Carl's Jr. promoting the chain's Teriyaki Six Dollar Burger.
The Hills regular filmed on location in Malibu, donning a barely there, gold lamé bikini and noshing on burgers while laying on the beach. "It was my first experience shooting a spot with food, and . . . I was literally salivating looking at all the rows and rows of perfect burgers waiting for me," she said.
I'm rather skeptical about burgers being Audrina's "one indulgence." I'll be curious to see if her ad, which airs on June 24 — the same day the burger launches — will be as steamy as Paris Hilton's or Padma's previous Carl's Jr. commercials. Check out the footage below and tell me what you think.