Despite its familiar ingredients, this is nothing like the canned or cafeteria stuff; instead, it's chock-full of chunks of real chicken breast, whole pieces of vegetables, al dente egg noodles, and a transparent (but powerful) chicken broth base. But the ingredient that absolutely makes this soup is the dill: it adds a lemony, vegetal flavor that complements the chicken in the best way possible. Get your soup on with the recipe.
To commemorate the 75th anniversary of its celebrated chicken noodle soup, food company Campbell's has really used its noodle. Yesterday, the 140-year-old company launched a bold campaign called "Slurp" to get consumers to think about its staid soup in a new way.
To promote the fact that there are 32 feet of egg noodles in every can of its chicken noodle soup, the corporation partnered with ad agency BBDO New York and Traction Creative. They've erected a giant billboard with a 54-foot noodle coming out of it, which appears to be slurped by a mannequin standing in a window three stories above.
The billboard is near Manhattan's Times Square and will be displayed on the corner of 7th Avenue and 53rd Street for the next four weeks, where it will attract plenty of attention in a high-traffic area.
The campaign is cute — I only wish I could see the billboard in person! — and I learned something new (I would never have guessed there are 32 feet of noodles in every Campbell's can). What do you think of the marketing effort? Does it make you want to buy Campbell's chicken noodle soup?
Source: Flickr User Vagamundos
Every year, I try my hardest not to get sick during cold season, but inevitably I always do. This month, it hit me hard, and I spent a lot of time drinking lemon honey water. I craved mostly refrigerated Cuties and classic chicken noodle soup by the bucket. I keep two recipes handy: a super-easy one for me to make when I really only want to be in bed, and a ridiculously therapeutic one that's made from scratch. Warm yourself or a loved one with either soup when you read more
There is nothing quite as comforting as chicken soup: it's soothing, warming, and simply scrumptious. You don't need all day to make a pot of this restorative soup; this recipe comes together in under an hour.
Whole-wheat egg noodles make it a healthy variation, while minced ginger and dill add a delightful freshness. To check out the recipe for this classic soup, read more
Kelly Ripa's doing it. Sexy Chris Brown is doing it. Even a wannabe can of Campbell's is doing it. It's called "Chicken Noodle Soup" and it's the latest dance craze that's steaming up
clubs day care centers across the country. Want in on the fun? Take a lesson from these "noodlers." (And pay special attention to the boy dressed in orange who seems more concerned with stroking his imaginary chin hair than playing backup dancer.)
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