Chicken Noodle Soup

Whenever I find myself feeling run-down or particularly susceptible to a tenacious Fall cold, there are two things I do: I take my vitamins, and I make my simple recipe for wholesome chicken noodle soup. The minute the smell of aromatics and chicken permeates my kitchen, it's impossible to deny the healing properties of this chicken noodle soup.

Despite its familiar ingredients, this is nothing like the canned or cafeteria stuff; instead, it's chock-full of chunks of real chicken breast, whole pieces of vegetables, al dente egg noodles, and a transparent (but powerful) chicken broth base. But the ingredient that absolutely makes this soup is the dill: it adds a lemony, vegetal flavor that complements the chicken in the best way possible. Get your soup on with the recipe.

A few days ago, my good friend made me an incredible, soothing bowl of homemade chicken noodle soup when I was feeling sick. I swooned at the natural creaminess, intoxicating flavors, and perfectly cooked shredded chicken. She sent me home with a quart of leftovers, but I finished it fast and still craved more of this traditionally healing soup.

Although food cooked for you by other people always tastes better, this recipe is quite delicious and worthy of making for yourself, friends, and family, especially as cold season approaches.

Make your own chicken noodle soup.

To commemorate the 75th anniversary of its celebrated chicken noodle soup, food company Campbell's has really used its noodle. Yesterday, the 140-year-old company launched a bold campaign called "Slurp" to get consumers to think about its staid soup in a new way.

To promote the fact that there are 32 feet of egg noodles in every can of its chicken noodle soup, the corporation partnered with ad agency BBDO New York and Traction Creative. They've erected a giant billboard with a 54-foot noodle coming out of it, which appears to be slurped by a mannequin standing in a window three stories above.The billboard is near Manhattan's Times Square and will be displayed on the corner of 7th Avenue and 53rd Street for the next four weeks, where it will attract plenty of attention in a high-traffic area.

The campaign is cute — I only wish I could see the billboard in person! — and I learned something new (I would never have guessed there are 32 feet of noodles in every Campbell's can). What do you think of the marketing effort? Does it make you want to buy Campbell's chicken noodle soup?

Source: Flickr User Vagamundos