The Plate Desserts, as they're called, are available for $4.99 each through April 30. Between ice cream, self-serve frozen yogurt, and warm desserts, it sounds like Cold Stone's covered all its bases. Do you think this is a good move for the company? Are you inclined to run out and try a Plate Dessert?
Nationwide chain Jamba Juice isn't the only company trying to get into the frozen yogurt game. Joining them is Cold Stone Creamery, which is testing out its own version of the self-serve frozen yogurt bar. This isn't the chain's first foray into fro-yo — it jumped on the tart bandwagon back in 2008 — but now the hand-mixed ice cream chain's attempting to monopolize the market with soft-serve versions of its most popular flavors.
The option will be hitting stores on the East Coast, Arizona, and California over the next several weeks. Do you think it'll prove successful, or is Cold Stone a little late to enter the game? I'd love to hear your thoughts below.
Tonight between 5 and 8 p.m., stop into the nearest Cold Stone, drop any amount of change to benefit Make-a-Wish, and score a free three-ounce serving of Jack's Creation, an ice cream sundae with brownies, rainbow sprinkles, and caramel.
With a location just, well, a stone's throw away from our office, I'm sure I'll be participating. Plus, I'm dying to scope out the shop's new line of ice cream that doesn't melt. Are you willing to eat some ice cream for the cause?