Endorsements

Best of 2010: Biggest Beauty Moments

From Mo'Nique's hairy legs to pixie cuts and ombre hair in Hollywood to that hottie shirtless Old Spice guy — we've rounded up the biggest moments in beauty for 2010.

From Mo'Nique's hairy legs to pixie cuts and ombre hair in Hollywood to that hottie shirtless Old Spice guy — we've rounded up the biggest moments in beauty for 2010. Check out what headlines caught our attention and what we can't wait to see more of this upcoming year in our latest Bella Beauty Bite.

Top Chef

What's Cooking With Top Chef's Fabio Viviani

When I recently caught up with Fabio Viviani, he had plenty to tell me about his new restaurant Firenze Osteria, which the Top Chef: New York fan favorite opened last year.

When I recently caught up with Fabio Viviani, he had plenty to tell me about his new restaurant Firenze Osteria, which the Top Chef: New York fan favorite opened last year. But the chef's not just busy with his North Hollywood eatery; he also happens to have a new TV show and book, and a number of endorsements, including San Pellegrino water and Bertolli olive oil. In between appointments (he has 60 events booked for the next six months!) he talked to me about his latest projects. More, after the jump.

News

Michael Phelps Will Be the New Face of Subway

Move over, Jared. Subway's got a new guy in town, and his name is Michael Phelps.

Move over, Jared. Subway's got a new guy in town, and his name is Michael Phelps. The mega-medal Olympian continues to score endorsements faster than his swimming records. He's now landed an exclusive fast food deal to represent Subway beginning early next year. As Phelps puts it:

Subway restaurants have always given me the options that I am looking for — whether that's healthy sandwiches before a big meet or the tasty meatball sub that I treat myself with. I was ready to take my Subway fandom to the next level — I really think of Subway as a champion food option.

The exclusive fast food deal has left many industry experts puzzled, considering the swimmer unabashedly campaigned for a relationship with McDonald's during the Summer games. But the announcement isn't the first surprise move by Phelps, who shocked everyone when he declined to appear on the cover of the Wheaties box — as many Olympic champions have done — in favor of endorsing Kellogg's Corn Flakes and Frosted Flakes. Do you think Phelps is an appropriate fit for Subway?

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