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Frito Lay

Japanese Hoard Bottled Water After Tap Water Deemed Unsafe
Food News

Yummy Links: From Purple Pesto to Coriander

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Frito-Lay Squashes SunChips Compostable Bags
Eco

SunChips Disposes of Compostable Bag Concept

In an era when eco reigns supreme, Frito-Lay plans to cut back on what may be its most famous green effort — the SunChips 100 percent compostable bag.
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In an era when eco reigns supreme, Frito-Lay plans to cut back on what may be its most famous green effort — the SunChips 100 percent compostable bag.

A year and a half ago, the chip brand made noise when, rather than using conventional, landfill-bound, petroleum-based plastic bags, it switched to a bag made of biodegradable polymers that decompose within 12-16 weeks. But effective immediately, Frito-Lay will switch five out of six SunChips flavors back to the original bag.

The reason? Backlash over the bag's loud noise, especially from secret snackers. Although Frito-Lay is trying to develop a quieter, next-generation chip bag, for now, the only eco-friendly flavor will be the Original variety.

Are you as disappointed as I am over the fact that consumers can't get past a little noise?

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Taste Test: Cheetos Mighty Zingers
taste test

Taste Test: Cheetos Mighty Zingers

Move over, Doritos Late Night Tacos at Midnight.
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Move over, Doritos Late Night Tacos at Midnight. I've found something better than you, and it's a bag of Cheetos Mighty Zingers. Everyone has a weak spot for certain foods, and one of mine is Cheetos. When I walk by the snack aisle at the store, I literally have to turn away so I don't make eye contact with the Flamin' Hot Cheetos, otherwise they'll come home with me. Unfortunately, I couldn't exercise the same self-control when we received a shipment of Mighty Zingers. Just how amazing were they? Keep reading to find out.

Lay's New Marketing Strategy to Focus on Locally Grown Potatoes
News

Lay's Goes Local

Frito-Lay, the nation's biggest snack-food company, has announced plans to go local.
by partysugar

Frito-Lay, the nation's biggest snack-food company, has announced plans to go local. Next Tuesday the Lay's brand of chips will roll out a new marketing strategy. Dubbed "Lay's Local," the campaign focuses on the 80 farms (scattered across 27 states) that grow the potatoes used to make the chips. Dave Skena, the vice president of potato chip marketing for Frito-Lay, explains the reasoning behind the emphasis on locally grown potatoes:

Knowing where food is made and grown is important to consumers. Sharing with consumers how regional we are is relevant and compelling. Our intention is solely on celebrating the contributions people and communities across the country have made to the Lay's brand.

A Chip Tracker on Lays.com allows consumers to find out where a bag of chips is made. With other companies promoting the use of natural and local ingredients, it comes as no surprise that the snack maker has jumped on the bandwagon.

Lay's potato chips has always been one of my guilty pleasure foods, but how can I feel guilty knowing they're made from locally grown produce? What do you think of the news?

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