On why he's making children's food his new mission: If you think about most baby foods, at 33 cents a portion — and that’s two different companies making a profit on top of that — you have to wonder, what kind of quality is really in that jar. I’m a dog lover, and our pet food costs more per portion than the jarred [baby] food you find at the grocery store. When we start to piece this whole thing together, we started to realize that there was a market for super-premium baby food.
On avoiding the creation of picky eaters: Dr. Alan Greene writes in my book that if you don’t introduce children to foods by the time they’re 2 or 3, there’s a syndrome to protect themselves from experiences that may harm us. So if you think about that from a primate state, that if your mother hadn’t shown you something to eat by the time you’re 3-4 years old, maybe you shouldn’t eat it . . . they look at it like it will harm them.
On sending kids to bed without dinner: Sure, [we do it] all the time. They’re not going to die. If it gets to a point where you’ve had enough of them throwing the plate on the floor, then you have to remove them from the situation. Because they’re just destroying the experience for everyone else. It's really about knowing in your heart that you’re creating a well-balanced adult, and that you’re not going to create that child that is still eating chicken fingers when they’re 16 years old.