KFC

With the recent debut and scandal — involving Oprah's offer for free chicken — KFC's Kentucky Grilled Chicken has been having a moment in the spotlight. If your heart so desires, you too can have 15 minutes of KFC fame. The fast food chain has just launched a global search for a new spokesperson to represent the brand.

They're looking for the ultimate KFC fan to promote and be the iconic face of the grilled chicken line. Interested participants must submit a video explaining why he or she is the biggest KFC grilled chicken fan. Three finalists will be selected on July 25 and the public can vote for the winner starting on Aug. 1. The winner will receive a lifetime supply of Kentucky Grilled Chicken and could potentially appear in commercials or print ads.

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Oprah's KFC promotion for a free Kentucky Grilled Chicken meal has not only caused a lot of controversy, but sky-high demand also has KFC stores across the country turning away customers. In response, KFC president Roger Eaton has taken a strikingly similar approach to Domino's by issuing an apology to patrons via YouTube. In exchange for the inconvenience customers have gone through, Eaton offers a raincheck for a grilled chicken meal, plus a free Pepsi.

Do you think Eaton did the right thing? I question whether customers who've already redeemed the free chicken will simply cash in on more gratis grub. Will you redeem KFC's raincheck offer?

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Two days ago, Oprah offered her viewers a free coupon for KFC's new grilled chicken — complete with sides and biscuit. The promotion took off, and by the next day, Oprah's KFC coupons were the fifth most popular search on Google. But rather than getting recognition for offering her viewers bargain bites, Oprah's fallen under fire for the move.

Last year, the talk show guru was named PETA's Person of the Year for exposing the cruelty of the factory farm industry. But KFC buys its meat from Tyson, a company that has come under attack for supporting CAFOs (concentrated animal feeding operations). This conflict of interest has sent environmental media outlets into outrage; sustainable food blog Civil Eats called the free KFC offer "Oprah's most hypocritical move yet."

Moreover, the free KFC coupons have caused upheaval in stores. The demand for free chicken has overwhelmed many KFC franchisees: one manager at a midtown Manhattan outpost told customers the promotion was over for the day, prompting patrons redeeming coupons to hold a sit-in, refusing to leave the store until they received free chicken.

After all the backlash, I can't help but wonder whether Oprah regrets promoting the offer. Did you partake in the promotion? Do you think the free grilled chicken giveaway was a mistake on her part?

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To celebrate the highly anticipated launch of its new Kentucky Grilled Chicken, fast food chain KFC is giving away gratis pieces of grilled chicken to customers today.

Apparently, the new recipe is just as top-secret as the Colonel's original fried chicken recipe. It's marinated and seasoned with a blend of six herbs and spices, then slow-grilled in a proprietary oven. I've been curious about this healthier version of chicken ever since it first came out a few weeks ago, so today will be the perfect chance to put it to the test.
What about you: Have you tried the chicken yet? If not, will you be sampling it for free today?

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As posting calorie counts becomes mandatory in more and more places, many fast food restaurants are trying to lure health-conscious customers back in an effort to boost slumping sales. Following its competitors that have been offering grilled fare for years, Kentucky Fried Chicken is now serving up buckets of grilled chicken, which is much healthier than its fried counterpart. The grilled chicken will cost the same as KFC's Original Recipe, but the caloric price is considerably lower.

To see how these two types of KFC chicken compare, read more