Kraft Macaroni and Cheese

The iconic blue box of macaroni and cheese has got a new look. Kraft Foods and design firm Landor Associates have revealed an updated package for the wildly popular Kraft Macaroni and Cheese. The box is still blue, but it has a noodle smile that will become an extension of the brand's new multimillion-dollar advertising campaign.

For well-known food products like Kraft's Mac and Cheese, a redesigned box can be a risky move. In 2009, Tropicana attempted to change its orange juice cartons but ditched the new logo due to customer backlash. However, I think the new look is fun and modern and have a feeling it will be a success. How do you feel about it?

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After checking out Kraft's Macaroni and Cheese Cheddar Explosion, I learned the brand had also released a new line of mac-and-cheese dinners called Homestyle Deluxe. I was curious to give the new product line — which has a (slightly) more elaborate cooking process — an earnest try. Compared to its hassle-free counterpart, was it worth the extra effort? Keep reading to find out.