From Teleflora arrangements to Rutherford Hill wine, Bravo is the reigning champion of co-branding partnerships.
From Teleflora arrangements to Rutherford Hill wine, Bravo is the reigning champion of co-branding partnerships. The next move is to conquer all things digital. Now the network's teamed up with Groupon, a deal-of-the-day website, to offer localized Top Chef discounts in several major cities.
Right now through Aug. 8, if you live in Washington DC, Miami, Atlanta, or San Francisco, you've got the chance to snag deals from Carla Hall, Douglas Rodriguez, Mark Peel, Hector Santiago, and Mattin Noblia. "Emerging companies like Groupon are a perfect fit for our audience, allowing fans to engage with the chefs and food they see on our shows on a personal, one-on-one level," Bravo stated in a press release.
Sounds like these partnerships will only strengthen, given the changing marketing landscape — although I'd love to see a lineup that includes Jamie Lauren, Fabio Viviani, and the Voltaggio brothers. If you live in one of these cities, do you plan on going after a Top Chef-meets-Groupon deal?