McDonald's has kicked off 2011 with a truly timely launch: the nationwide rollout of its Fruit & Maple Oatmeal, just in time to capitalize not only on New Year's resolutions but also a tidal wave of an oatmeal craze.
It was nearly a year ago when we first got wind that the world's largest fast-food chain was toying with oatmeal, testing it in select markets like Baltimore and Washington DC. Apparently, it was well-received, because last Monday the company began offering it countrywide, and oatmeal became the chain's first new permanent breakfast item in two years.
But how did it stack up to the likes of oats from Starbucks and Jamba Juice? To see whether we were bowled over, keep reading.
