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Mountain Dew

Pepsi, Frito-Lay Throwback Editions Become Permanent Items
Food News

Pepsi and Frito-Lay Find Permanence in the Past

What's old is new again.
by

What's old is new again. At the beginning of last year, PepsiCo started an eight-week run of two drinks, Pepsi Throwback and Mountain Dew Throwback, that came in vintage packaging and were free of high-fructose corn syrup. Now, running on the success of those two special-edition drinks, Pepsi has decided to keep the past in its future.

According to Amy Wirtanen, the marketing director for Pepsi Throwback, the drinks will become a permanent part of Pepsi's beverage line. "It's a return to a simpler world," added Shiv Singh, PepsiCo's digital chief. "There's a massive teen trend around simplicity and authenticity."

Nostalgic purchases aren't just big for Pepsi: according to USA Today, yesteryear-inspired fare is blowing up in every segment from sneakers to apparel. Frito-Lay found such success in a 1980s-inspired throwback Doritos Taco Flavor that too will become permanent in the next month. I've always wondered whether the nostalgic items truly take off for their nod to the past, or simply because they're limited-edition menu items. Now, time will tell.

Source

Picture of Vintage Mountain Dew Packaging
community

Savory Sight: Vintage Soda Packaging

Love vintage paraphernalia? Then you'll concur with Savory Sights enthusiast lauren, who couldn't help but be drawn to retro soda packaging.
by Yum Community

Love vintage paraphernalia? Then you'll concur with Savory Sights enthusiast lauren, who couldn't help but be drawn to retro soda packaging.

It makes me almost want to buy it!

Have you come across a fun and fresh food lately? If so, be sure to upload your finds (you can even do it on your mobile phone!) in the Savory Sights group in our YumSugar Community!

Caffeinated Body Wash and Shampoo Now Exist
Shampoo

Caffeinated Body Wash: For When Waking Up Is Impossible

Incapable of dragging yourself to the shower in the morning?
by

Incapable of dragging yourself to the shower in the morning? Then why not make it an energizing, physically addictive experience with this Mountain Dew Caffeinated Shampoo and Body Wash ($16)? Once you become dependent, you'll have to shower (maybe several times) just to feel alive. One 20 ounce bottle has about 530 mg of caffeine in it, which breaks down to about a cup of tea's worth per usage — although it's not clear just how much actually gets absorbed.

On the pro side, if it works, all that transdermal caffeine will definitely hit your bloodstream faster than coffee. Plus, it's a diuretic, so it probably does something for cellulite in the short term. What do you think? Would you be curious to replace your morning chai with this stuff, or do you love showering too much as it is?

Coca-Cola Tries to Take On Mountain Dew With New Vault Campaign
News

Coca-Cola Brings Vault Drink Head to Head With Mtn Dew

Beverage titan Coca-Cola, eager to improve flat sales of carbonated beverage Vault, is hoping to win over consumers with a campaign that employs a tried-and-true tactic: free drinks.
by

Beverage titan Coca-Cola, eager to improve flat sales of carbonated beverage Vault, is hoping to win over consumers with a campaign that employs a tried-and-true tactic: free drinks.

Although Pepsi-owned (and recently renamed) Mtn Dew carries as much as 80 percent of the market share for citrus soda, Coca-Cola's three-year-old citrus cooler Vault, with four percent of the market share, has fizzled with customers. Hoping to turn the tides for Vault, Coca-Cola will soon begin its "Don't Dew It" campaign.

In an attempt to convert Mtn Dew die-hards into Vault fanatics, the company will be giving away coupons for free 16-ounce, 20-ounce, or 24-ounce Vault drinks when customers purchase a 20-ounce Mtn Dew.

During the economic downturn, consumer coupon use has skyrocketed. Like other recent promotions, industry experts anticipate that the "Vault Taste Challenge," will see a huge participation rate from consumers. Of course, for Coca-Cola, it will come at a price — that of at least a couple million dollars.

Although I think this campaign will be successful, I'm skeptical of Coca-Cola snagging a significant portion of Mtn Dew's market share. I used to be a huge Mtn Dew fan, and Surge, Mellow Yellow, and the others just didn't do it for me. Do you think it will prove to be lucrative?

Source

Reader Recipe: Mountain Dew Apple Dumplings
recipes

Reader Recipe: Mountain Dew Apple Dumplings

I was checking out the recipes in the Kitchen Goddess group, when I saw this one from TeamSugar member ashleyk4214.
by

I was checking out the recipes in the Kitchen Goddess group, when I saw this one from TeamSugar member ashleyk4214. Her recipe is for a simple dessert, but unique dessert. Not any old apple dumplings, these ones are made with Mountain Dew! That's right, the golden pastries are cooked in a mixture of Mountain Dew, cinnamon, butter and sugar. If this sounds intriguing to you, get the recipe, just read more

Caffeine Quiz
caffeine

Caffeine Quiz

Whether you're looking to stay awake or you're hoping to fall asleep, do you know how much caffeine is in your favorite drink?
by

Whether you're looking to stay awake or you're hoping to fall asleep, do you know how much caffeine is in your favorite drink?

Hipster Granny Makes a Mash-up
Humor

Hipster Granny Makes a Mash-up

Sue Teller is the bomb!
by

Sue Teller is the bomb! In this Mountain Dew ad, she wears black fingernail polish, uses the word "crunk," and shows you how to make a mash-up! What-what?! Definitely worth watching until the end...Hey Sue, record your own album, and we will buy it!!