PETA

Drumroll, please: actress Olivia Wilde and Biggest Loser trainer Bob Harper have been named PETA's sexiest celeb vegetarians of 2010. The pair — who are both vegans — beat out other sexy notables like Joaquin Phoenix, Hayden Panettiere, and Ellen DeGeneres.

Here's what Olivia and Bob told PETA about living a vegan lifestyle.

• Olivia on being vegan: "Beyond my desire to boycott the torture factories, I am also way happier when I eat a plant based diet, and I feel about a thousand times more energetic."
• Bob on being vegan: "I enjoy living a plant-based diet because it makes me feel clear headed and strong, not to mention my genetically high cholesterol dropped more than 100 points . . . That was all the motivation I needed."

Past sexy PETA celebrity vegetarians include Leona Lewis, Kristen Bell, and Josh Hartnett.

UK reality star Chantelle Houghton lends what fame she has to a PETA campaign linking erectile dysfunction to eating meat. The group claims veggies are the new Viagra.

England may throw away a staggering $20 billion in food a year, but the country has found a way to redeem itself. Its capital, London, has been declared the most vegetarian-friendly city in the world. The pronouncement came from animal-rights organization PETA, which said the city beat out Los Angeles, New York, Melbourne, and Mumbai for the number one spot.

"We chose London after considering not only the city's numerous vegetarian restaurants but also the massive variety of meatless ethnic cuisine and the fact that grocery stores and even steak houses in the city promote the mushrooming number of vegan options by indicating them with a green 'V' on menus and labels," the campaign group said in an announcement.

Which city do you think has the most veggie-friendly cuisine?

Source: Flickr User damo1977

PETA is targeting South America as the market for its latest campaign. The organization's spokesperson? None other than Lydia Guevara, granddaughter of Marxist leader Ernesto "Che" Guevara. In the organization's first-ever South American campaign for vegetarianism, the scantily clad Lydia, a vegetarian, wears nothing but bandoliers of baby carrots and a red beret, in a reference to her grandfather, a revolutionary who contributed to Fidel Castro's rise to leadership in Cuba.

"It very much evokes the tagline of the ad, which is 'Join the vegetarian revolution," said PETA representative Michael McGraw. "It's an homage of sorts to her late grandfather." What do you think of the campaign? Does it get your attention in the right way, or it is too racy and politically charged?

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