ShopHouse Southeast Asian Kitchen

restaurants

Trendspotting: Southeast Asian Fast-Casual Restaurants

In the past year, there's been significant growth nationwide in the number of fast-casual eateries, from burger joints to healthier comfort-food fixtures.

In the past year, there's been significant growth nationwide in the number of fast-casual eateries, from burger joints to healthier comfort-food fixtures. The latest craze we've noticed hitting this scene? Asian-themed chain restaurants.

Chipotle could've tackled a number of ethnic eats, so the Mexican chain certainly caught our attention when it unveiled its plan for ShopHouse Southeast Asian Kitchen, "inspired by the traditional shophouses through Thailand, Malaysia, and Vietnam." Then we raised our eyebrows when a former chef at San Francisco's renowned Slanted Door restaurant opened the first of what will be several Bay Area locations of Asian Box, a healthier riff on Asian street food.

Meanwhile, Canada-based Wok Box has been preparing to bring its stir-fry boxes and curry dishes to the western part of the United States this year. And just this week, a former Hooters chef announced his new venture, a minichain of Atlanta-based Latin fusion restaurants bearing the name Taqueria Tsunami.

Regardless of where diners are in the country, it's clear they're on the lookout for the explosive flavor combinations that come from Southeast Asian cuisines. Are you excited at the prospect of more Southeast Asian cuisine in your neck of the woods?

Photo courtesy Sonya Yu for Asian Box

chipotle

10 Ethnic Eats Chipotle Should Tackle Next

Chipotle's ready to unveil its new Asian-themed fast-casual eatery, and our suspicions were true.
Ethnic Foods With Mainstream Appeal

Chipotle's ready to unveil its new Asian-themed fast-casual eatery, and our suspicions were true. It will be called ShopHouse Southeast Asian Kitchen. The concept will be "inspired by the traditional shophouses found throughout Thailand, Malaysia, and Vietnam."

We love the blend of fast-casual convenience and quality that Chipotle offers, whether you're at the Orlando airport or in New York's East Village. "I have always believed that the Chipotle model would work well with a variety of different cuisines," founder Steve Ells said of ShopHouse. Steve, we couldn't agree more; it's one of the few chain restaurants we can tolerate. In fact, we've got more ethnic fast-casual ideas that we think you should pull out of your sleeve. To see them all, keep clicking.

Food News

ShopHouse Southeast Asian Kitchen: Chipotle's New Asian Concept

Finally, we have an update on Chipotle's new Asian-themed fast-casual eatery slated to open this year.

Finally, we have an update on Chipotle's new Asian-themed fast-casual eatery slated to open this year. According to Nation's Restaurant News, it's already applied to register ShopHouse Southeast Asian Kitchen for trademark.

With this piece of information, industry analysts are champing at the bit, speculating that the name "strongly hints that the new Asian restaurant will not limit itself to the cuisine of any one country." One expert has even discovered possible restaurant logos.

Are you excited for more details on an Asian-themed eatery by Chipotle?

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