
It's one of the most-anticipated days of the year, and Americans everywhere are hosting parties, hanging out at local bars, or spending thousands to attend the game itself today. We want to know: how much money did you spend to celebrate this Super Bowl Sunday? Remember to include food, drinks, decorations, jerseys, and for the lucky few, the actual ticket to Super Bowl XLVI.
It's Almost the Super Bowl — Are You Watching For the Game or the Fun?
Maybe you're a Giants or Patriots fan or maybe you just have a love of the game. Or maybe you'll take any excuse to hang with friends and family or to talk pop culture the next day at work. Every year, more and more people tune into the Super Bowl — last year's was the most-watched event in television history; after all, between excessively expensive commercials and halftime shenanigans, there's a lot to keep you entertained even if you've never been a fan of the sport.

With all that's happening on Sunday, what's your reason for watching the game — fun, food, or football? Or let us know if you're doing something else instead!
Sexism, Stereotypes, and the Super Bowl: Recent Ads That Sexualize Women

Sex sells — especially for Super Bowl ads — and year after year, major companies try to get away with the raciest, steamiest ads possible, often at the expense of women. Cars, food, technology — it doesn't matter what the product is; these ads throw in a hot, skin-baring woman for distraction and buzz. Ahead of the big game tomorrow, let's look back at some of the most scandalous ads in the last few years. And maybe one day we'll see more Super Bowl ads that show women some respect.
Skechers: "Kim Kardashian For Shape-Ups"
Kim teases her trainer by telling him he's "the best she's ever had, but it's not working out," and she prefers her Shape-Up Skechers over him. This 2011 ad is confusing and mismarketed, because it's eye candy for men, yet targeting women. Plus, no woman in her right mind would pass up that smokin' trainer for a pair of sneakers.
Fine Super Bowl Football Players in Their Finest
The Super Bowl is tomorrow, and you don't have to be a football fan to appreciate the hot man candy hitting the field from the Patriots and the Giants. Sure, the players look good in their uniforms (just check 'em out in our Super Bowl Player Faceoff if you need convincing), but many of these muscle-bound men also look hot when they're donning their finest for a night out. So get in the Super Bowl spirit with some of the hottest Patriots and Giants players suited up, dressed up, and even strutting the runways now!
Football-Watching Etiquette: 5 Blunders to Avoid
For those of us women who didn't grow up watching every single NFL game religiously, sometimes it's hard to understand the phenomenon of football tube time. But with the Super Bowl today, even the most antisport ladies can end up at a game-viewing party. And you don't want to unintentionally do one of these football-watching blunders. Guys (and football-loving girls) hate it when we do these things, so avoid some major conflict with your friends and significant other by following our guide to football-viewing etiquette.
5 Kid-Friendly Recipes That Will Score a Touchdown at Your Super Bowl Party
There won't be any penalties for serving up kid-friendly food on Super Bowl Sunday. Sure, once kids are in the picture Super Bowl parties can take on a more family-friendly atmosphere — a little less gambling and a little more attention being paid to the commercials — but that doesn't mean traditional football food won't make it onto the table. I spoke with Sarah Carey, editor in chief of Martha Stewart's Everyday Food, about how to make the traditional Super Bowl menu into a tot-friendly affair. Check out her tips and recipes!
3 Amazing Super Bowl Dips!
Still not sure what you are going to serve on Sunday? How about dip? It's an easy crowd-pleaser that's finger-licking good — and we've got three awesome variations for you to choose from. There's chili con carne for the meat lovers, guacamole for the traditionalists, and pizza dip for those who want to serve something fabulously unexpected. Watch the video now to learn how to make all three!
Score Major Points in These Stylish Super Bowl Outfits!
It's nearly Super Bowl Sunday, and whether you're rooting for the Giants or the Patriots, tuning in to see Tom Brady punt, pass, and kick, or channeling your inner material girl by watching Madge at halftime, there's no better way to show off your team spirit than with these stylishly spirited ensembles. From laid-back baseball tees to hot red denim, we've got all the pieces to keep you looking game-day chic.
5 Ways to Make the Super Bowl More Entertaining

Just because you're not a football fan doesn't mean you can't enjoy the Super Bowl. Whether you're single or attached, you can keep things interesting with a bet, a game, or — why not? — a costume contest. Check out these five ways to stay entertained on Super Bowl Sunday:
- Start up a square football pool. Do a bit of research beforehand to learn the rules of a square pool system, then encourage your friends to play along. Square pools are all about the score, so you don't need to be a major sports buff to understand how it works. Going to a couple's party? Ask couples to team up and turn it into a battle of the couples.
- Create a celebrity lookalike contest. Ever noticed that Aaron Rodgers — last year's winning Super Bowl quarterback — looks like Jake Gyllenhaal? While you're watching the game, tell friends to call out celebrity lookalikes, then vote on the best one as a group. It's fun, amusing, and — let's be honest — the perfect excuse to check out all the players.
- Host a Madonna costume contest. The Queen of Pop is set to play during this year's halftime show, so encourage your girlfriends — plus any willing guys — to sport their favorite Madonna look on Super Bowl Sunday. After the game, kick the party up a notch with some classic Madge-themed karaoke.
Video: Madonna Answers the Big Question — Tom Brady or Eli Manning?
Super Bowl halftime performer Madonna is getting ready for game day! Madonna attended a press conference yesterday to discuss Sunday's showdown between the New York Giants and the New England Patriots, and conversation quickly turned to Tom Brady and Eli Manning. Find out who Madonna said she'd rather date in today's PopSugar Rush, and then tell us which quarterback gets your vote!


