Wine Clubs

Wine

7 Perks of Joining a Wine Club

In the past few years, American wineries have popped up everywhere, on both coasts.

In the past few years, American wineries have popped up everywhere, on both coasts. You can find them in the New York Finger Lakes region, Texas, and, of course, all over California.

While you can always buy your favorite wines at the grocery, joining a wine club has plenty of perks, especially if you find yourself purchasing three or more bottles per month. Take a look at these seven benefits that wine club members typically receive to help you decide if membership is right for you.

  1. Great discounts: Most wine clubs offer deliveries of three bottles of wine quarterly or every other month at a discounted rate of 20 to 30 percent per bottle. For moderately priced bottles, that can add up to $20 to $30 in savings with each delivery.
  2. Special reserves: Wineries store special reserves, wine club exclusives, estate-grown wines, and vintage wines (grapes that were all grown and harvested in a single year) for their wine club members. Expect your deliveries to be sprinkled with a few of these ultraspecial bottles.
  3. VIP space: If you've ever been to Napa during the Summer, you've experienced the exhausting, crowded, and crazy tasting bars. Several wineries rope off a VIP section of the bar for wine club members, so you'll receive immediate attention from a bartender and have space to breathe and sip your wine leisurely.
  4. Free tastings: It's pretty standard to receive free tastings and even free glasses of wine when you visit the winery. Bring your friends too! Typically wineries will also give your guest (or even parties up to four) a free tasting as well.
  5. VIP winery tours: Wineries provide tours of the grounds, and wine club members usually receive free and/or private tours that may cover parts of the winery that aren't open to the public.
  6. Harvest dinner: Especially during the Summer and Fall, wineries send out invites for special events like pool parties, movie nights, and seasonal dinners that are exclusive to wine club members.
  7. Discounted food: Some wineries have restaurants attached to them and will give 20 to 30 percent off the price of snacks or meals so you can enjoy the oysters or chocolate-covered strawberries at a more reasonable rate.

Are you a member of any wine clubs? Which wineries' clubs would you consider joining?

Trend Alert

Trend Alert: Publications Peddling Wine

As newspapers and other media outlets have struggled to bring in revenue, they've begun offering a different kind of paid service to customers: wine clubs.

As newspapers and other media outlets have struggled to bring in revenue, they've begun offering a different kind of paid service to customers: wine clubs. Most have little to do with their publications' wine columns; rather, these services compete directly with online wine retailers.

In September last year, the Wall Street Journal joined the likes of Forbes and Sunset to become the first countrywide paper with a wine club. For $69.99, customers get a 12-bottle case of wines from around the world through WSJwine. Despite the unconventional business model, other competitors soon followed suit.

Last month, The New York Times Company introduced its very own wine club. The company is "hoping to delve further into our audience and bring them products and services that basically enhance the bond with The New York Times," the company's VP of strategy said. Earlier this week, the nation's top-selling newspaper, USA Today, jumped on the bandwagon with the USA Today Wine Club.

It seems that newspapers are hoping readers might pay for wine, even if they aren't willing to pay for exclusive news content. Would you be inclined to subscribe to a wine club run by a paper?

Charity

YumSugar Gift Guide: Last Minute Gourmet Gifts

As much as we try to avoid it, last-minute shopping inevitably seems to be a part of every holiday season.

As much as we try to avoid it, last-minute shopping inevitably seems to be a part of every holiday season. This year, do yourself a favor: Ditch the stressful, crowded mall, and shop online instead.

Email your Internet-savvy foodie friend with the gift of a customizable Tastebook; set your wine-loving college roommate up with a Wine Enthusiast subscription. For the truly special oenophile, opt for Williams-Sonoma's new wine club — a gift to enjoy year-round.

For more gift ideas, browse the selection below and check out all the gift guides on HolidaySugar.