We showed you sneak peeks of some of the upcoming ads, and it looks like Business Insider released more tantalizing previews. Since each 30-second Super Bowl ad spot costs around a hefty $3 million, companies dedicate a lot of energy and moolah to their commercials. It seems like it might be worth it for some — these ads have catapulted industry no-namers like GoDaddy.com into the limelight. Are you excited about watching the commercials this Sunday?
One California consumer's brought a false-advertising suit against the chain, objecting to its claims to serve "seasoned beef," and alleging the product contains merely 15 percent protein. In response, Taco Bell's contemplating plans to countersue and is defending its product by taking out full-page advertisements in prominent newspapers today.
The ad, titled, "Thank you for suing us. Here's the truth about our seasoned beef," includes the following statement:
The claims made against Taco Bell and our seasoned beef are absolutely false . . . We start with USDA-inspected quality beef (88%). Then add water to keep it juicy and moist (3%). Mix in Mexican spices and flavors (4%) . . . Combine a little oats, caramelized sugar, yeast, citric acid, and other ingredients that contribute to the flavor, moisture, consistency, and quality of our seasoned beef (5%). We stand behind the quality of our seasoned beef 100% and we are proud to serve it in all our restaurants. We take any claims to the contrary very seriously and plan to take legal action against those who have made false claims against our seasoned beef.
Since the chain's quarterly earnings will be released next week, a full-page ad — despite its six-figure price tag — is probably necessary. Do you buy Taco Bell's claims, and will you be buying its beef again?
Turns out you don't have to wait for the next season of The Hills to catch more of Audrina Patridge: later this month, she'll be following fellow temptress Padma Lakshmi's lead and starring in a new commercial for Carl's Jr. promoting the chain's Teriyaki Six Dollar Burger.
The Hills regular filmed on location in Malibu, donning a barely there, gold lamé bikini and noshing on burgers while laying on the beach. "It was my first experience shooting a spot with food, and . . . I was literally salivating looking at all the rows and rows of perfect burgers waiting for me," she said.
I'm rather skeptical about burgers being Audrina's "one indulgence." I'll be curious to see if her ad, which airs on June 24 — the same day the burger launches — will be as steamy as Paris Hilton's or Padma's previous Carl's Jr. commercials. Check out the footage below and tell me what you think.
Following in the footsteps of Paris Hilton, Top Chef hostess, Padma Lakshmi, is the latest spokeswoman of Carl's Jr. Lakshmi appears in a new commercial that depicts her seductively eating a Western bacon hamburger.
Of the ad, Padma told People that it's "a beautiful love song to food. I think eating in itself is the act of great sensuality, so all you have to do is point the camera in the right direction." However, after watching a video of it, I'm not so sure if the words "beautiful" and "love song" are the best descriptors.
Check out the advertisement below and let me know what you think. Do you consider it sexy or trashy?
Advertising campaigns in which one company slams a competitor are nothing new: There's the coffee war between Starbucks and Dunkin' Donuts, and the burger battle of McDonald's versus Burger King. The latest companies to publicly duke it out? Domino's Pizza and Subway.
According to a taste test conducted and promoted by Domino's, consumers prefer their baked sandwiches over Subway's sandwiches by a two-to-one ratio. Subway quickly responded to the claims by sending Domino's a letter telling the pizza chain to stop airing the commercials. Then last week on national television, Domino's president David Brandon burned the letter. Subway has yet to comment on Domino's aggressive advertisement, and a lawsuit is likely.
After tasting Domino's baked sandwiches, I find it hard to believe they could beat out Subway's sandwiches in a blind taste test. I also think the behavior in the video is childish and immature. Burning a letter? It doesn't necessarily make me want to run to the nearest Domino's for a sandwich. Watch the video below and tell me what you think. Whose sandwiches do you prefer?
The delightful site Found in Mom's Attic documents vintage advertising from the 20th century. I've rounded up some of the best home ads from the site. Can you guess which decade each ad is from? Source
Earlier this week, Motrin removed its controversial moms' advertising campaign after tech-savvy mamas created an online uproar over the campaign's tongue-in-cheek positioning of babies as fashion accessories. Did you find the ad insensitive to mothers?
While checking up on local New York jewelry designer, Wendy Nichol, we discovered Nichol's daughter modeling in her newest look book. The shoot, a very pretty, very sweet, very Marc Jacobs-inspired gallery of images, shows the leather-covered hearts and pyramid shapes that are prominent in this most recent collection as worn by the youngest of the Nichol's clan. We know Nichol from our days in e-commerce and know that she and her family are more or less the perfect version of 'I'm never moving to the suburbs' and so we only saw it is as very sweet and quirky of the Nichols family. How will other people feel, we wonder? It's hard to say. If anything the shoot will bring some extra-jewelry shopping attention to her brand or, at worst, upset people who misconstrue it as inappropriate or damaging to put a young girl in mascara--it does, in a way, make us feel old and haggard even in our mid-twenties. Look book aside, Wendy Nichol is an amazing jewelry designer. Her rock and roll vibe and balance between costumery and fine jewelry has made her a prominant New York designer. In the end, our headline is 'cute daughter in tough-girl jewelry makes for Marc Jacobsy/quirky look book'. It's a winner.