blind taste-test

Remember how I told you about the Mexican Coke spotting at Costco? Well we finally made it out there and luckily there were still cases waiting for us! We snatched up a few bottles and set about doing an A/B blind taste test.

Everyone received two little cups full of soda. One was marked A and the other was B, they then had to determine which they liked better, why they liked it and if they could determine which was the Mexican version and which the regular American version.

The results were pretty even, out of thirteen taste testers, eight of them preferred the Mexican coke, three preferred the American and two thought they were the same. Also, only nine people correctly identified which was the Mexican Coke.

To find out what the taste-testers thought, read more

Okay, since we're sort of on the topic of beers, I thought this story would be interesting to share. A new study by Leonard Lee (of Columbia University) had 388 people taste-test two different beers: one regular and one doctored with a few drops of balsamic vinegar. The participants were then divided into three different groups:

1. Those who knew nothing about the balsamic
2. Those who were told about the balsamic ahead of time
3. Those who were told about the balsamic, but after they drank it and before they voted

To see the surprising results of the taste test, read more