boston market

Perhaps Virgin America's move to take flight with absinthe has inspired other airlines to focus on its in-flight services. American Airlines has announced that it will begin serving items from Boston Market on select flights.

Beginning tomorrow on flights to and from Chicago, Los Angeles, Miami, and Hawaii, American will offer a bevy of menu items from the chain popular for its rotisserie chicken. The $10 selection includes the Carver sandwich, the Beef Brisket Grinder, and the Italian Grinder, as well as the Chicken Caesar, Market Chopped, and Italian Chopped Salads. The airline plans to serve the selection to additional routes starting July 1.

The familiar Boston Market brand could be welcome on airlines, which are not usually known for their selection of food. Still, even though I haven't been to a Boston Market in a while, I don't recall shelling out anywhere near $10 for a sandwich. Would you order Boston Market on your next flight?

Source

Boston Market is the latest restaurant chain to succumb to sluggish spending. The Golden, CO-based corporation announced yesterday that it will offer a larger discounted menu of 11 meals for $5.

Boston Market joins a list of food chains — such as Subway, Quizno's, and Domino's — that have been promoting meals for $5. The company's chief brand officer, Judy Cantrell, said:

The $5 price point is an important part of the new vernacular in the restaurant industry. It’s become a price point that consumers respond to, and we see an opportunity to increase the quality of choices with our slow-roasted rotisserie chicken meals.

The value menu includes the chain's popular one-quarter rotisserie chicken, classic chicken salad, and rotisserie chicken pot pie, which come with a side dish and a drink. The company will promote its newly-priced menu with a TV commercial and online campaign. Will you try one of their $5 meals?

Source