The highlight of many kids' Easter baskets is a decadent, foil-wrapped Cadbury Crème Egg, or a little purple packet of crunchy Cadbury Mini Eggs. While either sweet treat is wonderful on its own, this year, why not up the ante at your Easter dessert table? These 10 recipes incorporate Cadbury eggs in the most clever, creative, and delicious ways!
The latest company to fall under attack is candy company Cadbury, which has come under fire for a new advertisement comparing supermodel Naomi Campbell to one of its latest products. The ad's tagline reads: "Move over Naomi, there's a new diva in town," with an image of its Bliss chocolate bar.
An infuriated Campbell fired back, "I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful." Members of the civil rights community have asked Cadbury to apologize, and Campbell is reviewing her options against the company. Meanwhile, Cadbury has countered with an insistence that their campaign was "a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss," although they've stopped circulating the ad.
In today's socially conscious culture, It's hard to believe that this classless campaign made it all the way to consumers. Cadbury: do the right thing, and issue an apology, otherwise you're almost sure to face a consumer boycott.
Source: Flickr User owlpacinoTake the Quiz
Take the Quiz
Besides Peeps, Cadbury Creme Eggs are the most ubiquitous of Easter candies. While I've had my fair share of the goo-filled eggs, I don't really know much about them, so I've put together a quiz of fun facts concerning Cadbury Creme Eggs. To learn more about this Easter specialty take my quick exam!
It's commonly thought that people turn to chocolate when times are stressful, and now the candy industry has proof that this is true.
As the recession has sunk deeper, consumers have turned to chocolate for consolation: Confectionery giant Cadbury has reported a 30 percent increase in its annual profits. According to Todd Stitzer, the company's CEO, the industry has benefited from the fact that more people have been eschewing going out in favor of spending more time at home. "Consumers seek to comfort themselves with brands they are familiar with," Stitzer said. He later added, "Chocolate sales are holding up well as people buy multipacks, stock up the larder, and stay at home."
The company has also been running a hugely successful ad campaign, entitled "Cadbury Eyebrows." The viral video, which features two children's eyebrows dancing to a soundtrack, has been viewed millions of times over the past three weeks.
While many of the changes in dining conduct caused by the recession — such as undertipping — seem predictable, I'm intrigued by how the recession has also affected buying behaviors. Are you surprised to hear that chocolate sales are up?
With the production of African cocoa beans in a serious decline, the future of chocolate is questionable. A crop that's naturally grown in the rainforest, two-thirds of the world's cocoa beans are now harvested in in West Africa. However, the African soil degrades quickly, shortening the lifespan of the plants to 30 years or so. The director of Ghana's Nature Conservation Research Council, John Mason, explains the situation:
I think that in 20 years chocolate will be like caviar. It will become so rare and so expensive that the average Joe just won't be able to afford it. The way we farm is just not sustainable. I'm afraid by the time we wake up to that fact it will be too late. I've worked in Ghana for 25 years and I can show you huge areas that can no longer support a crop.
Drastic changes need to be made in order for the world to meet the chocolate demand. Together with international environment charity Earthwatch, Cadbury (which gets all of its cocoa beans from Ghana) is looking for a solution to the problem. I find this highly disturbing and can't imagine a world without chocolate. How about you? Will you start stockpiling chocolate now?
Those of you who hoard Cadbury Creme Eggs all year long will be pleased to know that they've released Cadbury Ornament Creme Eggs. They're the same as the Easter ones, they're just wrapped differently. — Candyblog