Not only has Karl Lagerfeld designed the latest Coca-Cola Light bottle — note the svelte self-portrait — but he has also shot the ad campaign. Here is the image the French will see plastered on billboards starting April 28. It features the bubbly Coco Rocha, clad in Chanel, of course, as well as Karl's favorite male model, Baptiste Giacobini. If you're wondering what connection Karl has to Coke, just read The Beautiful Fall.
Milan's 2010 Spring Fashion Week just came to a close, and in addition to revealing their latest collections, Italy's premiere fashion houses also partnered with Coca-Cola to raise funds for earthquake victims in Abruzzo, Italy.
Female designers Donatella Versace, Alberta Ferretti, Angela Missoni, Anna Molinari for Blumarine, Veronica Etro, Silvia Venturini for Fendi, Consuelo Castiglioni for Marni, and Rossella Jardini for Moschino dressed up Coca-Cola Light's trademark clear bottle for sale at an auction during Milan's "Tribute to Fashion" show.
I like them all, but my hands-down favorite is the iconic woven Missoni design, followed closely by the Moschino milk parody and Blumarine's flirty fruit pattern. To see each bottle, read more.
I'm a huge fan of the Italian designer Roberto Cavalli, so imagine my surprise when I heard he was designing Coca-Cola Light bottles! The limited-edition bottles, which come in three seductive, feminine styles, will be sold in Italy from September to December. While my favorite is the leopard print bottle, I would love to get my hands on any of the animal printed designs. What do you think?
