coca-cola

Eco

Coca-Cola Aims For First Carbon-Neutral Olympic Sponsorship

When the Vancouver Games commence next Friday, Coca-Cola is aiming for its own gold medal of sorts: its first zero-waste, carbon-neutral Olympics sponsorship.

When the Vancouver Games commence next Friday, Coca-Cola is aiming for its own gold medal of sorts: its first zero-waste, carbon-neutral Olympics sponsorship. The beverage giant hopes to take sustainable event planning to a new level with drink bottles made from 30 percent plant-based materials, delivered by hybrid cars and electric carts to cafés decked out in furniture that's made from pine-beetle-salvaged wood.

Staff uniforms and welcome bags will be made out of recycled bottles, coolers will be equipped with clean technology, and the company is purchasing carbon offsets to compensate for air travel and on-site transportation. I got my first glimpse into event sustainability at last year's SF Chefs. Food. Wine., but doing so at Olympic proportions takes another level of commitment entirely. I hope other food and beverage sponsors take note. Are you surprised by Coca-Cola's commitment to sustainability?

News

Coca-Cola Drinks Back on Shelves at Costco

This holiday season, Costco shoppers can breathe a collective sigh of relief: Coca-Cola products will be back on shelves Monday.

This holiday season, Costco shoppers can breathe a collective sigh of relief: Coca-Cola products will be back on shelves Monday. Last month, after a surprisingly public pricing squabble with the world's largest soft drink maker, the wholesale club stopped ordering Coke, Diet Coke, Sprite, Dasani, VitaminWater, Fresca, Odwalla, and all other Coca-Cola beverages from stores nationwide.

"Our sign that we had in stores everywhere basically said it all — 'Until we can provide our members with these products at competitive prices and provide our members with value, we are not prepared to sell it,'" Costco CFO Richard Galanti said. "We're now going to sell it."

Considering Costco's market influence, I knew there would be a quick resolution, and I'm glad it has come in time for most of the month's holiday parties. Are you excited to hear that Coke will be back on Costco shelves?

Source: Flickr User paulswansen

Holiday

Coca-Cola Holiday Ornament Bottles: Love Them or Hate Them?

Just in the nick of tree-trimming time, Coca-Cola has released a limited supply of 13.5-ounce bottles ($3), spherically shaped to mimic a Christmas ornament.

Just in the nick of tree-trimming time, Coca-Cola has released a limited supply of 13.5-ounce bottles ($3), spherically shaped to mimic a Christmas ornament. The plastic bottles are decked out with the cola's iconic holiday images, such as the Coca-Cola Polar Bear.

News

Costco No Longer Carrying Coca-Cola Products

If you weren't able to locate a case of Coke on your last trip to Costco, don't worry — you aren't going crazy.

If you weren't able to locate a case of Coke on your last trip to Costco, don't worry — you aren't going crazy. Yesterday, the wholesale club confirmed that it is no longer carrying Coca-Cola products in stores nationwide.

The Washington-based wholesaler is currently in the middle of a dispute with the Coca-Cola Co. Although neither would comment on the matter further, the world's largest soft drink maker said that it was involved in "ongoing negotiations" with the store.

Considering Costco is the fifth largest general retailer in the United States, I'm predicting a resolution soon. But in the meantime, customers will simply have to shop elsewhere to get their Coke, Diet Coke, Sprite, Dasani, VitaminWater, Fresca, Minute Maid, and Odwalla fills (among others). Will you be forced to stock up on soft drinks elsewhere?

Diet

Coke Launches New 90-Calorie Mini Can

Coca-Cola is giving consumers even more ways to manage their calories with the introduction of its new 7.5 oz.

Coca-Cola is giving consumers even more ways to manage their calories with the introduction of its new 7.5 oz. mini can. The 90-calorie can will be released in select East Coast cities this December, with a nationwide rollout set for 2010.

“As the world’s largest beverage company, we take seriously the need to help consumers balance calories consumed with calories expended,” said Sandy Douglas, president, Coca-Cola North America. “The Coca-Cola mini can innovation reinforces the Company’s support for healthy, active lifestyles.”

This announcement is coming on the heels of the company's move to put calorie information of the front of all its packaging. They've also partnered with Healthy Weight Commitment, a group of retailers and food manufacturers committed to reducing obesity in America.

By all accounts it sounds like the soda giant is becoming quite concerned over the nation's growing waistline and its contribution to it. But some argue the company is trying to skirt the impending soda tax. Don't be fooled by the small packaging, the recipe remains unchanged and is still filled with HFCS, but may be a good option for consumers who keep tabs on calories.

Coca-Cola will also be offering the mini cans in Sprite, Fanta Orange, Cherry Coca-Cola and Barq's Root Beer.

 

Link Time

Yummy Links: From Fall Desserts to Taco Bell's Cupcakes

Art

Italy's Fashion Houses Pay Tribute to Coca-Cola

Milan's 2010 Spring Fashion Week just came to a close, and in addition to revealing their latest collections, Italy's premiere fashion houses also partnered with Coca-Cola to raise funds for earthquake victims in Abruzzo, Italy.

Milan's 2010 Spring Fashion Week just came to a close, and in addition to revealing their latest collections, Italy's premiere fashion houses also partnered with Coca-Cola to raise funds for earthquake victims in Abruzzo, Italy.

Female designers Donatella Versace, Alberta Ferretti, Angela Missoni, Anna Molinari for Blumarine, Veronica Etro, Silvia Venturini for Fendi, Consuelo Castiglioni for Marni, and Rossella Jardini for Moschino dressed up Coca-Cola Light's trademark clear bottle for sale at an auction during Milan's "Tribute to Fashion" show.

I like them all, but my hands-down favorite is the iconic woven Missoni design, followed closely by the Moschino milk parody and Blumarine's flirty fruit pattern. To see each bottle, read more.

healthy living

Are Health Factors the Real Reason Behind Coca-Cola's New Labels?

Will larger labels help offset weight gain?

Will larger labels help offset weight gain? That's what the folks at Coca-Cola are hoping.

New Coca-Cola packaging will feature prominent nutritional labels on the front of all its products by the end of 2011. The company hopes that the "at-a-glance" labeling will allow consumers to quickly find important nutritional information while grocery shopping.

"One thing nearly everyone agrees on, though, is that balancing calorie intake with regular exercise is the key to weight management," announced Coca-Cola in a press release. "And label literacy is the key to sensible calorie intake — people need information and it needs to be easy to find and understand."

The effort is not without controversy though. Many find the attempt by Coca-Cola to be a shrouded move to wield off the government's consideration of imposing a soda tax on the beverage industry, as health experts blame these sweet sodas for the rising rates of obesity.

What do you think of Coca-Cola's new move?

summer

Make Your Own Barbecue Sauce

I'm with the majority: I love barbecue sauce.

I'm with the majority: I love barbecue sauce. Not just any barbecue sauce, but homemade finger-licking good barbecue sauce. Every Summer, I end up making some random recipe and become totally obsessed with it. Last year I was all about Barefoot Contessa's simple sauce and the Summer before I was crazy for Everyday Food's recipe. Currently, I can't get enough of Steven Raichlen's coca-cola barbecue sauce.It's easy to make and tastes divine. Although there is no vinegar in the ingredient list, the sauce has a delightful tanginess and rich thickness. Liquid smoke provides a depth of flavor. If you're a fan of this style of slightly sweet and piquant (it's not spicy) barbecue sauce I highly recommend you make it. Seriously it only takes 10 minutes. Learn how it's done now.

Wine

Happy Hour: Kalimotxo

Have you ever thought to yourself, I could really use a cocktail right now, only to realize that your liquor cabinet is empty except for that random bottle of Amaretto?

Have you ever thought to yourself, I could really use a cocktail right now, only to realize that your liquor cabinet is empty except for that random bottle of Amaretto? Instead of running to the corner store or the nearest bar, take a tip from the Spanish and make kalimotxo. While the name sounds exotic, the ingredients — coca-cola and red wine — are probably already in your kitchen. I know you're thinking: coke and wine? How could that possibly be any good? I too, thought that when I first heard of kalimotxo, however once you taste it, you'll love it! With the coke bringing out a spicy quality to the wine, the surprising combination is refreshing and satisfying.

Making kalimotxo is also a great way to use wine that's a couple days old. It's so easy to make it practically doesn't need a recipe, but I've put one together anyways. Check it out now and read more