LilSugar: How do you feel about being attributed with raising awareness about BPA?
Ron Vigdor: First of all, I want to acknowledge the scientific community because I am not in any way related to them. I think that BornFree has been blessed with phenomenal media and phenomenal awareness to be able to elevate it to be known as the safe or toxic-free feeding system.
LS: You had perfect timing because your bottles were online and at Whole Foods before the BPA chaos?
RV: We were online first, but I think that Whole Foods recognized (the need for) BPA-free and gave moms and dads an alternative, which made them just as much of a pioneer as I was. They were the first retailers to carry it (the bottles).
To see what Vigdor had to say about expanding his brand, read more