dreyer's

Just in time for the new season of American Idol, the folks at Dreyer's/Edy's have released their "second season" of American Idol flavors. They're urging their customers to check out all five Idol-themed Slow Churned Light flavors, and then vote for their favorite. This year the flavors are:

• Cheesecake Diva — cheesecake ice cream, brownie bites, and fudge swirls
• Cookies 'n' Dreamz — chocolate ice cream with crunchy chocolate cookies
• Mint Karaoke Cookie — mint ice cream with chocolate cookies
• Most Orange-inal — vanilla ice cream with orange sorbet swirls
• One Split Wonder — banana ice cream with fruit and fudge swirls

You have until May 31 to vote, but if you cast your vote before April 29, you will be entered in a contest to win a trip to the American Idol finale. The winning flavor will end up in the regular Slow Churned Light lineup.

To get the nation ready for the new flavors, last year's American Idol finalists Melinda Doolittle and Chris Richardson will go on a 20-city tour to perform and sample the flavors. They will actually give private living-room tours in each city.

Do any of the flavors strike your fancy? I haven't tried any of them yet, but going on names and descriptions only, I'll have to vote for Most Orange-inal. It sounds like a creamsicle in an ice-cream format!

Seems like this is the season for Free Ice Cream! This Saturday, May 19, from 1-5 pm all Stop & Shop and Giant Food locations will be offering free scoops of Edy's ice cream. That is free if you donate a dollar to The Jimmy Fund, Memorial Sloan-Kettering Cancer Center or the Children's Cancer Foundation.

"This promotion brings new meaning to 'Triple Winner'," said Stop & Shop and Giant Food President and CEO Jose Alvarez. "By being a part of Free Scoop Day, customers receive a tasty treat and they will get the satisfaction of supporting a terrific cause."

I'm pretty sure all Stop & Shops and Giant Foods are located on the east coast, so no free ice cream for me. If you do go, be sure to get a scoop of the Triple Winner flavor - the limited edition flavor is only available at Stop & Shop & Giant Food stores.

Source: Forbes

Pay attention ice cream fans! Actually, I should say pay attention ice cream loving American Idol fans! In case you haven't heard, Edy's Slow Churned® is running an American Idol inspired contest. They've announced five flavors (Take The Cake, Choc 'n Roll Caramel, Hollywood Cheesecake, Soulful Sundae Cone and Triple Talent) and are encouraging customers to vote for their favorite flavor (currently Take The Cake - a yellow cake flavored light ice cream with frosting and sprinkles - is in the lead). Once you've voted for your flavor, you can then register to win a bunch of prizes, including 4 Tickets to the American Idol Finale. However, you better rush out and start tasting now, the sweepstakes ends at 11:59pm ET on April 27, 2007.

Thanks to our friends at Edy's (who have graciously sponsored this post) for sending us all the info, and for supplying our YumSugar avatar with a tasty carton of her own! It looks like it's the Soulful Sundae Cone - which is the one I voted for. How about you? What flavor will you vote for?