keebler

Could peanut butter be the new milk? Following a salmonella outbreak thought to be caused by tainted peanut butter, Kellogg's announced late yesterday that it has asked stores to halt sales of all Austin and Keebler peanut butter sandwiches.While the company says it hasn't received any complaints or found any issues related to the products, Kellogg's has voluntarily ceased the sale of these products as a precautionary measure, after its supplier, Peanut Corp. of America, issued a recall for its peanut butter, due to possible contamination.

Austin and Keebler are pulling toasted peanut butter sandwich crackers, peanut butter and jelly sandwich crackers, cheese and peanut butter sandwich crackers, and peanut butter-chocolate sandwich crackers from store shelves across the country.

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When I say two chocolate cookies with a thick, sweet white layer sandwiched between them, most of you will immediately think of Oreo cookies. However, there's a small percentage of folks who think of the Hydrox cookie instead. The Hydrox — originally produced by Sunshine Biscuits, then Keebler, and finally Kellogg's — debuted in 1908, four years before the Oreo.

Fans like them for several reasons, one being that they stand up better in milk, and the feud is often compared to Pepsi/Coke. Either you're a "Droxie" person or you're an Oreo person. Interestingly, a taste test done in 1988 by Advertising Age showed that 29 tasters voted for Hydrox and 16 voted for Oreo.

Yet despite the devotion of its fans and the taste test win, the Hydrox cookie has gone the way of the dinosaur. For the last several years, Hydrox cookies have been harder to find, and a report from the Wall Street Journal is confirming that the Hydrox cookie is dead. Fans of the product have voiced their opinions, but at this time Kellogg's has no plan on bringing the cookie back. They have, however, confirmed that the Hydrox still lives in "crushed cookie form" as a mix-in for yogurt and ice cream — many fans have noted sightings in several brands such as Edy's/Dreyer's and Carvel.

So tell me, were you a Hydrox fan?

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