kraft foods

Recently I got my hands on Philadelphia Cream Cheese's new flavors: sundried tomato and basil, and spinach and artichoke. Cream cheese on crackers has always been one of my secret single-girl snack foods, so I was delighted to sample the savory spreads. To find out what I thought of them, read more

You may be impossibly in love with ricotta, feta, and manchego, but Kraft Foods is hoping you'll give its signature orange slices another chance. According to Advertising Age, the food company has begun a major push for Kraft Singles, its synthetic-cheese line of American, Swiss, and Cheddar cheese slices. Although the brand's natural cheese sales have declined amid the recession, processed cheeses such as Velveeta and Kraft Singles have helped to lift the segment's sluggish sales numbers. As a result, Kraft will continue to focus on marketing its Singles products with a grassroots promotion.

For its National Grilled Cheese Month Sweepstakes, Kraft has launched an ad hoc website that encourages consumers to write short essays about why they love Kraft Singles, so they can be entered into a weekly drawing for free packages of Kraft Singles.

Kraft is also backing the Seventh Annual Grilled Cheese Invitational. Organizers of the world's largest grilled cheese competition, which takes place in Los Angeles later this month, expect to turn out 5,000 grilled cheese sandwiches.

I don't know about you, but I've always felt that tough times foster cravings for less than wholesome yet insanely delicious childhood favorites. Kraft Singles have a particularly special place in my heart, so there's no doubt that within the next thirty seconds I will be professing my love for them on IHeartGrilledCheese.com. How do you feel about Kraft Singles? Do you think this promotion will catch on?

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If you are in a hurry for a Thanksgiving dessert, the easiest thing to do is be like Sandra Lee and take some help from the store. Use a ready-made pie crust, instant pudding mix, and caramel sauce to assemble a delicious turtle pumpkin pie. The recipe calls for cool whipped topping, but it really doesn't take that long to make.

If you have the time, I suggest whipping the cream with a couple tablespoons of sugar and a teaspoon of vanilla extract. To look at this easy recipe, read more

If you're ever in China and have a strange craving for an Oreo cookie, you're going to be out of luck. According to the Wall Street Journal, back in 2005 Kraft Foods revamped its iconic cookie there, replacing it with four thin crispy wafers, a layer of vanilla cream, thin layers of chocolate cream, and a coating of chocolate. The Chinese weren't keen on eating the traditional biscuit-style cookies, so Kraft — after testing 20 prototypes on consumers — changed the cookie to appeal to the masses.

Before the cookie transformation, Kraft Foods tried to reach out to consumers by creating a brand ambassador program that equipped university students with free Oreos and bicycles clad in wheel covers that looked like Oreos. However these marketing schemes didn't work, and the change became necessary. Now, with the new wafer version, China's Oreo sales have doubled in the last two years.

All of this is totally fascinating to me. It's interesting to see what brands have to do in order to appeal to foreign consumers. I understand adding new flavors and names. But does changing the product completely actually count? Isn't it, at that point, a completely new product? What do you think? Is it still an Oreo even if it doesn't look like a real one?

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Boston Cream Pie is a weirdly misunderstood dessert. It says it's a pie, but in actuality it's a cake. It also gets the reputation for being rather finicky to deal with. Yet every baker should learn how to make one some day.

Because pastry cream can be difficult to work with, I've found a recipe that uses instant pudding instead. If your skill level is beyond that, don't worry, there's a from-scratch one for you as well.

To check out the two recipes — one is easy, you could even whip it up after work, while the other is a bit more challenging — all you have to do is read more

Ever since I saw the March cover of Gourmet magazine, I've been craving cream puffs. However, the recipe the cover featured had ice cream and I prefer my cream puffs filled with lusciously smooth cream — like the ones seen here. Cream puffs are a classic dish that every home baker should artfully master. They are lovely with a cappuccino, delightful with a glass of bubbly, and complete crowd-pleasers.

I've found two recipes, one is super easy and the other is a little more time consuming. Experiment with one, both, or combine the two to make your own version! To get started, read more

Chicken Cacciatore is Italian-American comfort food at its best. In this classic dish, chicken is slow cooked in a fragrant tomato sauce, with mushrooms and onions, until it falls off the bone and melts in your mouth. While chicken cacciatore is a regular on Italian restaurants menus, it can easily be made in the comfort of your own home.

It's a versatile dish that is delicious over rice, pasta, polenta, or potatoes. I browsed tons of recipes in search of one simple and one complex recipe, but both are actually straight forward and uncomplicated. Take a look and decide which one suits your needs as a home cook. Whichever you choose, don't forget the garlic bread on the side! read more