krispy kreme

Food News

Krispy Kreme's Got a Massive Plan of Attack

Krispy Kreme's late to joining the fast food breakfast wars, but that doesn't mean they aren't going to try.

Krispy Kreme's late to joining the fast food breakfast wars, but that doesn't mean they aren't going to try. After years of floundering sales, the doughnut chain's launched a new business plan, and things are finally looking up.

Hot off the heels that its fiscal performance is up, Krispy Kreme's announced it's getting into the java business, with three new signature coffees: a house blend, a dark roast, and house decaf. It's also debuted a trendy line of doughnuts for London Fashion Week, a so-called "capsule collection . . . of glossy, stylish, and fruity-flavored doughnuts for fashion lovers everywhere." It's expanding rapidly in Mexico and Japan, and will launch a new marketing campaign this Friday with the tagline "worthy of our doughnuts."

It'll be interesting to see how Krispy Kreme fares in such a competitive breakfast environment, especially since it has a track record of being late to the game with new products. Does Krispy Kreme have what it takes to make a comeback?

Breakfast

How Often Do You Eat Doughnuts?

After learning about the different types of doughnuts that exist in the world, I won't lie, I was totally craving a fresh-from-the-oven glazed doughnut.

After learning about the different types of doughnuts that exist in the world, I won't lie, I was totally craving a fresh-from-the-oven glazed doughnut. The funny thing is I can't remember the last time I enjoyed a doughnut! Looks like I might be indulging in one soon . . . how about you? Do you eat doughnuts?

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Breakfast

Free Food Alert: National Doughnut Day Giveaways

Fridays just keep getting better: in addition to taking advantage of some free Mars chocolate, tomorrow is National Doughnut Day — which mean you can enjoy free doughnuts courtesy of both Krispy Kreme and Dunkin' Donuts.

Fridays just keep getting better: in addition to taking advantage of some free Mars chocolate, tomorrow is National Doughnut Day — which mean you can enjoy free doughnuts courtesy of both Krispy Kreme and Dunkin' Donuts. There's no purchase required at Krispy Kreme, where all you have to do is saunter over to your participating local store to score a free pastry. From there, you can cross town to hit up Dunkin' Donuts, where you get a gratis doughnut of your choice with the purchase of any beverage.

To further honor this American classic and breakfast of champions, see if you can dunk my doughnut identification quiz. Will you partake in tomorrow's breakfast pastry bargain?

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Running

The Krispy Kreme Challenge

On Saturday, Feb. 8, over 5,000 runners participated in an unusual charity race that raised about $35,000 for the North Carolina Children's Hospital by taking the Krispy Kreme Challenge.

On Saturday, Feb. 8, over 5,000 runners participated in an unusual charity race that raised about $35,000 for the North Carolina Children's Hospital by taking the Krispy Kreme Challenge. The race begins with a two-mile run to the Krispy Kreme shop, an unusual spot for a race rest station. There the runners need to down a dozen glazed doughnuts, before running two miles back to the starting line. Consider it an out-and-back run with a gluttonous rest stop. The goal is to complete the race within an hour and not to toss your doughnuts in the process.

This reminds me of that guy who's only eating bacon for the entire month of February, but at least these people are getting some exercise. Are you curious to know how many calories are in one dozen Krispy Kreme donuts? Then read more

grilling

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Free

Enjoy Free Krispy Kreme Tomorrow

To honor the Presidential inauguration, tomorrow Krispy Kreme doughnuts is giving away free doughnuts.

To honor the Presidential inauguration, tomorrow Krispy Kreme doughnuts is giving away free doughnuts. In the promotion every customer will receive a free doughnut of his or her choice. Krispy Kreme's executive chef, Ron Rupocinski, explains that "Krispy Kreme is taking the inaugural festivities nationwide. We're inviting our fans in cities across the country, including Washington, D.C., to commemorate this historic day with a favorite American treat." No purchase is necessary for the free doughnut. Be sure to find out if your local Krispy Kreme is participating.

Are you excited about inauguration day? Will you celebrate with a free doughnut?

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News

Vote Tomorrow, Score Free Food

Tomorrow, I'll be finding several ways to celebrate being an American.

Tomorrow, I'll be finding several ways to celebrate being an American. Obviously, I'm hitting up PartySugar and LibertySugar's election-night bash, but beforehand I'll cash in on some free food.

Present your "I Voted" sticker at Krispy Kreme and receive a sprinkle-studded, star-shaped doughnut at no cost. For a nice breakfast pairing, head to Starbucks, tell them you voted, and you'll get a free 12-ounce cup of coffee. And for dessert, go to any Ben & Jerry's between 5 p.m. and 8 p.m. to score a free scoop of ice cream.

Despite the fact that some are calling the promotions illegal, I think these freebies are a wonderful way to promote the vote. Plus, what better way to stay peeled to the results than with a delicious bargain?

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Breakfast

Krispy Kreme's New Plan: Smaller Stores and Soft-Serve

After three years of floundering sales, Krispy Kreme has unveiled a new business plan.

After three years of floundering sales, Krispy Kreme has unveiled a new business plan. The doughnut chain famous for its hot-off-the-line, melt-in-your-mouth glazed doughnuts will roll out its own brand of soft-serve ice cream, Kool Kreme. The company also plans to open smaller-sized stores and expand its overseas market share.

Later this year the Winston-Salem, NC-based company plans to open smaller, less costly stores. Shops continue to open, with new franchises outside the United States, in Puerto Rico and Australia.

Kool Kreme has already been tested in markets such as such as Tacoma, WA, and will feature flavors such as Very Vanilla and Deep Chocolate, along with a toppings bar. Krispy Kreme is clearly trying to capitalize on the growing trend of frozen yogurt stores such as Pinkberry and Tasti-D-Lite, but I can't help but think that this move comes a year or two too late, as big cities have already become oversaturated with frozen dessert options. Will you try the latest offering from Krispy Kreme?

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onions

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Black, white, and yellow makes for a sophisticated party motif.

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Quiz

Take My Quiz, Get a Free Doughnut!

Actually, you don't have to take my quiz to get a free doughnut.


Actually, you don't have to take my quiz to get a free doughnut. Because today, in honor of National Doughnut Day, Krispy Kreme is handing out free doughnuts!

While we've got fried dough on the brain and sticky glaze on our fingers, I thought it would be a good time to test your knowledge of the iconic doughnut chain.

Are you krazy about Krispy Kreme? Take my quiz to find out.

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Take the Quiz