Doritos recently announced a new flavor called The Quest, which is sold in a black package with the words "Guessing the Flavor Is Just the Beginning . . ." in bright green letters. As someone who's always up for a challenge, I decided to play the game. The chips look more like Cool Ranch Doritos than Nacho Cheese — and by that I mean they're not neon orange. In fact, they're more like yellow Fritos corn chips, but with a slightly green hue. The flavor was a bit of a mystery to me; they've definitely got more than a hint of lime and are slightly sweet. Our initial guess was Mango Chile Lime. However when I went to the website, I discovered it was incorrect.
The Doritos Quest website appears to be one long game. Sort of a fun marketing strategy if you think about it: Give customers an interesting new flavor and have them guess it. Once they guess it, they'll start down a larger quest that could win them $100,000. Pretty gimmicky, but you can't blame them for trying something new, can you?
What you can blame them for is creating a ridiculous chip flavor. Once you find out what it is, you'll probably end up liking them less. They're worth trying once, just for the novelty of it, but I won't be adding them to my roster.
If you've had them and absolutely can't figure it out — or if you're just curious and have to know — then I'll ruin the surprise when you read more