Pabst Brewing Co. — along with Blast's spokesman, Snoop Dogg — is hoping to target women in their late 20s with the fruity drink. Would you drink it?
MillerCoors announced yesterday that production of the malt-liquor beverage Zima has been discontinued.
The product was part of the 1990s clear-drink craze that included Crystal Pepsi and Tab Clear. Zima proclaimed to be "Zomething different" from beer, wine, or hard liquor, but in recent years, the drink — which had been repackaged and reformulated into citrus, tangerine, and pineapple citrus flavors — was outsold by competitor Smirnoff Ice. The decision, MillerCoors says, was due to declining consumer interest and weakness in the "malternative" segment.
If you're having a hard time parting ways, don't worry: There's still time to stock up, as distributors can most likely get remaining inventories of Zima through December.
Are you sad to see this drink become a thing of the past?
Ladies and gentlemen, I believe we are once again entering the land of the weird. Actually, scratch that, make it we are entering the world of ridiculous marketing efforts. This time, in an effort to appeal to your health-conscious selves, the folks at Smirnoff have created a beverage that plays on your desires to drink something healthy.
The beverage, which is low in alcohol content, is the first malt beverage to contain pure spring water and malt-based alcohol. I guess this means your water will now dehydrate you?
Has anyone tried it, what do you think? Is it a nice alternative or is it just a gimmick?
To check out the commercial, read more