The point behind the marketing-minded switch? To call attention to its "gold ingredients" and mission statement of "Food With Integrity," made with naturally raised meats, local, organic vegetables, and rBGH-free dairy, as well as the chain's 18th anniversary. What do you think of Chipotle's new gold standard?
If you're not too mesmerized by how Britney Spears looks in her new music video, "Hold It Against Me," you'll notice a number of product placements. In efforts to generate revenue, the music industry has seen brands popping up in music videos and even in song lyrics. Do you think Britney went a little too far in this video or do you think it's savvy marketing?
According to PepsiCo, the "taller, sassier new Skinny Can" is a "celebration of beautiful, confident women" and will be available come March, alongside the classic can, which won't be going away.
The redesign's already been met with some serious criticism. "Pepsi needs to can the 'skinny' equals 'beautiful and confident' marketing," wrote Brand Channel. What do you think of it? Which will you buy: the new can, or the old?
Even if you're not into football, the Super Bowl ads themselves are sometimes worth watching as companies spend millions of dollars and pick the biggest names in entertainment to represent their brands. From Justin Bieber to Kim Kardashian, this year's ads were pretty entertaining, and one in particular, the Volkswagen Darth Vader ad, went viral even before it was aired.
Did you think the Super Bowl ads outdid the game this year?
We showed you sneak peeks of some of the upcoming ads, and it looks like Business Insider released more tantalizing previews. Since each 30-second Super Bowl ad spot costs around a hefty $3 million, companies dedicate a lot of energy and moolah to their commercials. It seems like it might be worth it for some — these ads have catapulted industry no-namers like GoDaddy.com into the limelight. Are you excited about watching the commercials this Sunday?
Looks like the discount coupon site is jumping on the Super Bowl bandwagon. The firm bought a 30 second ad spot after recently raising $950 million in funding, according to CNN.
The firm currently has 50 million customers who subscribe to their daily deals. I'm thinking the $3 million they're dishing out for the Super Bowl commercial will probably take them to the next level and grow their user base even faster than it was before. Previously, Internet domain registrar site, GoDaddy.com, experienced similar growth since it first posted an ad in 2005. It went from a relatively unknown site to making $1 billion last year.
Do you think Groupon made a smart move — is spending a few million worth some short Super Bowl airtime?
It seems that companies keep coming back for more ad space year after year, because the Super Bowl effect is undeniable. Not to mention, last year's Super Bowl commercials were watched by 106 million pairs of eyes, and experts are saying that more people will be tuning in this year.
It's always fun to see how much bigger and better companies can go with the ads, and which stars they've picked to feature, so click on to find out what ads you'll be seeing this year!
Chairman, President, and CEO Howard Schultz said the design "embraces and respects our heritage, and at the same time, evolves us . . . we've allowed [the siren] to come out of the circle in a way that I think gives us the freedom and the flexibility to think beyond coffee." Does this foreshadow the company's intentions to expand its core competency beyond brewing coffee? Do you think the logo's a step forward or a step back?
The food company is under public scrutiny for the first of its YouTube commercials, titled "Hip Hop Cupcakes." The ad, directed by Josh Binder, feature seven plain cupcakes that promptly grow lips and eyes that bust into beat-box and dance after being drizzled with Duncan Hines's new glaze — the chocolate flavor, that is.
A number of viewers are up in arms over what's being referred to as "black-face cupcakes" — including, among others, members of the hip hop community, since the ad doesn't actually include any hip-hop.
It's true: the racial undertones of this commercial can't, and shouldn't be, ignored. As Morgan put it: "The only okay part was that it was a cupcake, and cupcakes are good." Apparently, Duncan Hines has recognized its mea culpa: the company's already taken down the video.
The refrigerated creme will come in four flavors: original, savory garlic, Santa Fe, and Italian herb and is designed to be used as a sauce for sautéing and pan-frying. A similar version is already available in Australian markets, where's it's being touted as having 60 percent less fat than regular cream.
Sounds like an interesting concept, but what's the point? Don't we already use cream cheese in everything from pasta to dips to cheesecake? Between cream cheese, neufchâtel, whipped cream, and sour cream, it seems to me the bases are all covered. What do you think of the concept? Would you buy it?