mars

NASA

NASA Announces Mars Rover Launch Twitter Contest

NASA must be reading our minds again, because its newly announced Tweetup contest to see the launch of the Mars Rover is a space geek's dream come true.

NASA must be reading our minds again, because its newly announced Tweetup contest to see the launch of the Mars Rover is a space geek's dream come true.

The two-day Tweetup for 150 NASA Twitter followers is set to correspond with the expected launch of the Mars Science Laboratory Curiosity rover on Nov. 25 at Cape Canaveral Air Force Station. As with all space launches, viewing the live launch is dependent on the day's weather. The actual Tweetup and socializing with other winners begins on Nov. 23 at the Kennedy Space Center, complete with a guided tour and the opportunity to speak to the scientists and engineers behind the space program.

Curiosity is expected to arrive on our galactic neighbor in August 2012 at the Gale crate for a two-year mission. The rover's main duties are to investigate "whether a selected area of Mars offered environmental conditions favorable for microbial life and for preserving evidence about life if it existed."

Registration for the Tweetup begins noon on Wednesday, Oct. 5, and closes at noon Friday, Oct. 7. The 150 participants will be randomly selected from the online registrations.

Source: NASA/JPL-Caltech

NASA

5 Things We've Learned About Mars From the Exploration Rovers

It's been seven years since the first exploration rover touched down on the Martian landscape, and they have been broadcasting photos and information from the red planet ever since, giving us a new look at what lies on the surface.

It's been seven years since the first exploration rover touched down on the Martian landscape, and they have been broadcasting photos and information from the red planet ever since, giving us a new look at what lies on the surface. Find out a little more of what we've learned about Mars since the explorer rovers, Spirit and Opportunity, have been on the job.

  1. There's water in them 'thar hills — Well, almost. The Spirit rover's right front wheel broke a few years into the project, which may have been devastating to the mission. The team learned how to drive the rover backwards, which led them to finding evidence of water thanks to salt deposits just below the surface.
  2. It could have harbored life at one point — The Marian soil consists of magnesium, sodium, potassium and chloride, which are also found in gardens here on Earth.
  3. Martian Winters are harsh — Mars has two permanent polar ice caps that consist of ice. During a pole's Winter (which lasts about twice as long as Earth's), when they are subjected to continuous darkness, the temperatures get so cold that a transparent one-meter thick layer of dry ice form above ground. The Spirit rover survived three of these Winters!

See a few more fun facts about Mars after the break.

taste test

Taste Test: Twix Coconut

After its successful debut of Coconut M&M's, Mars has unveiled Twix Coconut, just in time for warmer weather.

After its successful debut of Coconut M&M's, Mars has unveiled Twix Coconut, just in time for warmer weather. Much like the lethal combo of chocolate and caramel, in my mind, the tropical fruit and the Summer season go hand in hand. On my last trip to the drugstore, I couldn't resist picking up one of the new candy bars as a grab-and-go treat. But does it live up to its limited-edition hype? To find out the verdict, read on.

taste test

Taste-Off: Milky Way Original vs Simply Caramel

It's been a while since I've consumed a traditional candy bar, but I'm a sucker for comparison taste tests, so when we received a shipment of Milky Way's latest product, Simply Caramel, I was dying to compare it to the original.

It's been a while since I've consumed a traditional candy bar, but I'm a sucker for comparison taste tests, so when we received a shipment of Milky Way's latest product, Simply Caramel, I was dying to compare it to the original.

Unlike the classic Milky Way, which contains a layer of nougat under a layer of caramel, the interior of the Milky Way Simply Caramel is — you guessed it — nothing but caramel. I was expecting it to taste a bit like Rolos, only in bar form. In the end, I wasn't too far off — compared to a Rolo, the Simply Caramel had a milder, less pronounced caramel flavor.

It's ironic that the Simply Caramel has 2 grams more fat and 25 more calories than its original counterpart, because it seems to be skimpier on the flavor (and is actually 0.14 ounces lighter than its original counterpart). The original has an added textural component with the nougat, and more of a fudgey chocolate flavor. In the end, I'll stick to what I know best — a classic Milky Way.

Have you tried the new candy bar? What were your thoughts?

Travel

Stranger Than Fiction: Volunteers to Simulate 520-Day Mars Trip

Want to go to Mars without ever leaving Earth?

Want to go to Mars without ever leaving Earth? You're in luck! The European Space Agency (ESA) is looking for six international volunteers to participate in a simulated voyage to Mars. The catch: you will have to live and work in a sealed facility in Moscow, Russia for 520 days.

The project, which sounds like a perfect premise for a reality show, will investigate the psychological and medical implication of such a long journey. It will include the full round-trip to Mars, and a 30-day stay on the planet. Just think, it takes almost a year to get there, and then you just get to stay for 30 days! Bummer! The hope is that the findings can be used to actually send humans to Mars sometime in the future.

The simulation begins in 2010. Would you ever consider signing up?

Politics

Could America Be Facing a Sugar Shortage?

If you've got a sweet tooth, you may be forced to reckon with a bitter truth.

If you've got a sweet tooth, you may be forced to reckon with a bitter truth. In a letter sent to US Secretary of Agriculture Tom Vilsack, several of the country's largest food companies, including General Mills, Kraft, Hershey, and Mars, said the United States could "virtually run out of sugar" if the government doesn't let up on sugar import limits.

To keep prices within reason for domestic sugar farmers, the government only allows unlimited sugar imports from the Mexican market without paying tariffs. Global shortages of the commodity have led to a skyrocket in price, culminating in a 28-year high this week. Sugar purchased from other countries, such as Brazil, is limited by a quota. If those restrictions aren't eased, food manufacturers say they'd be forced to hike prices, slash jobs — and run out of sugar to make items such as cereal, cookies, and chocolate. However, the USDA appears to be taking this plea with a grain of sugar, claiming early this week that domestic supplies were increasing.

With opposing interests, it's hard to know what to think. Who do you believe — and would America be better off with less sugar?

deals

Mars Real Chocolate Relief Act Means Free Candy For You

Your Fridays just got a little sweeter.

Your Fridays just got a little sweeter. Mars Snackfood is giving away a quarter of a million full-size packages of chocolate on its Free Chocolate Fridays. As part of the brand's Real Chocolate Relief Act, customers are encouraged to visit RealChocolate.com, where, every Friday through the end of September, the first 250,000 consumers can download a coupon for a full-size package of Twix, Dove, 3 Musketeers, Snickers, Milky Way, or M&Ms.

In response to overwhelming demand the first week, today the company is making an exception to give away free chocolate to the first 500,000 visitors. The Mars Real Chocolate Relief Act is part of a new campaign to highlight its chocolate made with 100 percent cocoa butter.

The strategy takes a jab at archrival Hershey's for having made the switch to cheaper ingredients: "Without cocoa butter, chocolate simply is not chocolate. Some companies use artificial ingredients to make their chocolate sweeter or because it's cheaper. Know that with Mars, there's no substitute for cocoa butter." The promotion even includes tips on how to spot "fake" chocolate.

I can think of a slew of people who will appreciate this "relief act." Did you sign up to get your free candy bar?

Source

News

President Obama to Send Personned Mission to Mars

Due to the recent positive identification of Martian water and the discovery of a labyrinth of subsurface tunnels, President Obama has announced support of a personned mission to the Red Planet.

Due to the recent positive identification of Martian water and the discovery of a labyrinth of subsurface tunnels, President Obama has announced support of a personned mission to the Red Planet. Stating that these tunnel cities could only be the work of hyper-intelligent creatures, Obama plans to dedicate $55 billion toward astronaut training with the goal of a flight and landing before the end of his second term.

Defending the expenditure as "a stimulus that will provide jobs in the aeronautics and astrophysics sector," Obama feels it will give a boost to the overall economy, recalling such 20th century innovations as Tang powder breakfast drinks.

The president also promised to share in the grueling, daily, five-hour physical workout routines of the astronaut candidates in place of his basketball workouts, for which he has been criticized (unfairly, in his opinion) for showing presidential preference to that sport.

To see video of the president discussing the plan at the G20 conference, read more

candy

Skittles Ups the Ante With New Website

As the recession has affected consumer buying behaviors, the candy business is seeking to adapt.

As the recession has affected consumer buying behaviors, the candy business is seeking to adapt. Mars-owned Skittles is no exception. In an attempt to reach out to the social media set, the fruity candy has completely rebranded its homepage.

Visitors to Skittles' main page are redirected to a search of the word "Skittles" on the microblogging service Twitter. The videos point to wacky Skittles commercials posted on YouTube; a "friends" section connects users to a fan page on social media giant Facebook; an image section leads to Skittles pictures on photo-sharing site Flickr; and those looking for information on Skittles products are connected to user-contributed online encyclopedia Wikipedia.

"Skittles lives in a world that is unexpected," said Carole Walker, VP of integrated marketing communications for Skittles. "We are leveraging what we think are the key consumer social media touch points."

The Skittles site requires users to enter their date of birth, as it doesn't advertise to users under the age of 12. Do you think this strategy to target older audiences will prove to be successful? Or is it too risky to depend on user-generated content? Does it change the way you view Skittles?

Source

News

Front Page: Taiwan Arrests Its Former Leader

The ex-president of Taiwan was detained by his country's police on charges of corruption and money laundering today.

  • The ex-president of Taiwan was detained by his country's police on charges of corruption and money laundering today. The defiant Chen Shui-bian raised his handcuffed hands above his head while shouting “Long live Taiwanese independence."— New York Times
  • In his White House meeting with Barack Obama, President Bush indicated that he would support another economic stimulus package, which includes aid to the auto industry, if the Democrats stopped opposing the Colombian free-trade agreement. — International Herald Tribune
  • Somalian pirates captured a Philippines chemical tanker, carrying 23 crew members, marking the 83rd hijack in Somalian waters this year. — Associated Press
  • After the Mars Lander ran out of batteries last week thanks to a dust storm, NASA announced that the mission has ended. — CNN
  • The surrogate grandmother in Ohio that gave birth to her triplet grandchildren last month, told Good Morning America that she is feeling fine, and was happy to serve as his daughter's surrogate at the age of 56. — Associated Press